Chances are you’re familiar with what a reliable supply chain means to a manufacturing company. It is a dependable mechanism that ensures the timely appearance of raw materials, component parts, sub-assemblies or process supplies necessary to maximize productivity. Those materials are specified, sourced, ordered and delivered seamlessly. It makes obvious sense.
Last week, I shared some results from a survey conducted by the Advertising Specialty Institute (ASI). First, I was proud to report the results showed that promotional products work so well and are the favorite form of advertising by almost all respondents to the survey. Then, I went into a little more detail about which promotional products had the most influence in creating a positive impression of the advertiser providing them.
I also promised to share a little more information this week about which promotional products are the preferred ones among people who live where you live and do business. Well, here’s graphic that tells the story pretty well. Here in Michigan where our corporate office is located, drinkware seems to be the most powerful at influencing opinions about the advertiser. In other states, other items top the list.
Over the next couple of months, I’m going to be talking periodically about how the things we do here at Superior Business Solutions in order to maintain ISO standards have a direct impact on you and your business. Each post will feature one of the key content areas listed in the requirements for certification.
Today, I’d like to focus on what ISO standards call a “process approach” to conducting your business.
I’m willing to bet that every person reading this post has had an experience something like this. You worked for a week preparing an important presentation to win a new piece of business. You did your homework, you put in the hours, and you had things ready in plenty of time.