Print Supply Chain Management: An Opportunity for Profit I’ve given this post a pretty basic headline. And I’ll answer the question it asks in a moment. But first, let’s look at why people are losing money in business by failing to understand what print supply chain...
Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize...
See How Printing Is Handled at Today’s Successful Companies with Managed Print Services You can find many definitions online for managed print services. Some of them come from a very limited perspective, as if maintaining a few printers and copy machines were all you...
Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2 In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll...
12 Proven Promotional Marketing Ideas for Custom Pens; Part One of Two “It’s just a pen.” If you’ve ever received (or handed out, for that matter) a custom pen and thought that, chances are we weren’t involved. That’s because we...
Is Your Business Using Today’s Technology To Meet Your Printing Needs? Most of us probably think of Uber as a forward-thinking company. It not only pioneered a popular ride-sharing service, but has invested heavily into self-driving cars. But Uber is apparently...
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
Quiet Your Mind and Your Environment for Success We all deal with constant “noise” in today’s world. Physical sounds are certainly part of it. A guy roars down your street on his modified-exhaust motorcycle, the constant backdrop of blaring televisions at every...
West Michigan Business Is Ready For Its Closeup On Monday morning I appeared as a guest on a popular local morning television show. It’s a “magazine” format show called eightWest on WOOD-TV Channel 8, here in West Michigan. Two other guests joined me...
Spend Less, Get More in Printing and Promotional Items My grandfather started Superior Business Solutions in 1924. After almost 100 years in the print and promotional products business, we know a thing or two about staying ahead of the game. If you own or manage a...
You Won’t Get Their Business If You Don’t Get Their Attention with Promotional Marketing Items! Running an auto dealership is no small undertaking. It requires complex planning and financial acumen, as well as a great understanding of what customers are seeking. But...
LEAN Adds Logic to Supply Chain Management Solutions We have addressed the seven wastes in LEAN manufacturing in previous posts. LEAN manufacturing is a relatively new concept to American business, and it required vision and plenty of “getting used to” to understand...
Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...
Words from Winners to Help You Succeed In Business To me, inspirational quotes always mean a little more coming from people who have really achieved something. And the best quotes aren’t just about how to slap a puck through the goalie’s five hole, or fend off...
It’s Time to Take Your Promotional Apparel to a Whole New Level with Levelwear Promotional apparel is always popular but let’s face it, it is usually pretty run-of-the-mill stuff. Now there is nothing wrong with the great, quality promotional apparel we...
Automotive Supply Chain Management Solutions Benefit Your Business Almost Immediately In Tuesday’s post, I talked about the importance of supply chain management solutions in the automotive industry. In the process, I mentioned a recent trip we took to an automotive...
Disaster Recovery Relief Requires a Plan for Revenue to Continue In the first two posts of this Disaster Recovery Relief series, I discussed some general concepts. I started with a look at the funds available from the government to rebuild and restore your business...
Disaster Recovery Relief: A Natural Disaster Doesn’t Have to Be a Financial One for Your Business Today, I’d like to kick off a series on a very important topic: disaster recovery relief. DO you know how to help protect your business from the effects of a natural...
Sales Enablement Tools That Increase Success for Your Sales Team Sales don’t just happen because you are in the right place at the right time. They happen because smart sales managers and teams see a sale as the successful conclusion to a process, and the start to a...
