Promotional Kitting Generates Profitable Results We’ve been talking here recently about kitting and fulfillment. Today, I’d like to focus on promotional kitting. Because promotional kitting combines strategic thinking and creativity to generate profitable results....
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
Your Business Will Benefit from Knowing The Answer Many people think millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because millennials want all the print...
Our Customers Have Spoken UPDATE: Superior Business Solutions has earned a three-peat with another Best of Print & Digital win for 2019! Sometimes history repeating itself can be a very good thing. I am proud and humbled to announce that Superior Business...
Waste #7: Overproduction—Part 8 of 8: Addressing the Seven Wastes in LEAN Manufacturing with Corporate Kiosk Today, let’s take on the final “waste” in our series about the seven areas of waste identified in LEAN manufacturing. For a couple weeks now, we’ve been...
Waste #3: Processing–Part 4 of 8: Addressing the 7 Wastes in LEAN Manufacturing with Corporate Kiosk In our current series, we’ve been talking about the seven wastes identified in LEAN manufacturing. The original post was one of our most popular ever. But with so many...
Hours Are Assets – Spend Them Wisely It’s a brand-new year. But unfortunately, one thing hasn’t changed. You (and your business) are still pressed for time. At last check, there are still only 24 hours in a day, seven days in a week, and, well, you get the idea....
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Take Note: Handwritten Notes Work Best. Want to Remember It? Write It, Don’t Type It I find this very interesting, and maybe you will, too. But just this week I noticed still another article talking about the downside of taking notes by computer instead of taking...
Custom Pens Get Results. And Right Now You Can Get Them Faster. This post is about all about custom pens, so let’s get to the point. First, custom pens are an excellent promotional item to hand out at this time of year. Second, our special November offer means...
How to Make a Custom Branded Calendar That Works for Your Business AND Your Customers and Prospects Custom branded calendars remain one of the most popular promotional gifts a business can distribute to customers and prospects. The more pressed and over-scheduled our...
Great Advice to Tip the (Sales) Scales in Your Favor Here’s a news flash: every business is in business to make money. That includes yours and ours. And the way you do that is by offering great value and service to your customers. That leads to more, and more...
“Lonely” Can Mean “Costly” to Your Company One of our major goals is to make your sales process more effective, from using promotional items smartly to having your printing needs met more efficiently through print supply chain management.I often suggest one of our...
Featured: A Strong Foundation—and a Bright Future for Michigan-Based Businesses Sometimes I have trouble holding in my pride about our company and my home state of Michigan. My company, founded by my grandfather in 1924, offers unmatched experience, technologies, and...
10 Blogs That Offer Valuable Supply Chain Management Advice It’s no secret that a well-designed and managed supply chain can make the difference between profitable growth and stressful uncertainty. If you’re a regular reader, you know that I frequently talk...
Find Help for Businesses Affected by Hurricane Irma Here Texas is only beginning its recovery from Hurricane Harvey. Now, Hurricane Irma has done its worst to the state of Florida. We’d like to do our best to help in any way we can. So today I’d like to point to...
Print Management Is a Better Way to Handle Your Printing Owning or managing a business is a snap, right? Ha, I didn’t think so. Today’s competitive environment adds pressure every day. It’s more difficult than ever to keep things running properly and profitably, yet...
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
