When You Have Print Supply Chain Management, They Won’t Say “Boo” Sorry for the attempt at Halloween humor. But the spooky season does give me a chance to talk about a frightful mistake many companies are still making with their print management and...
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
Not Using e-Procurement? Time for You to A.C.T. I’ve talked before in this space about the many advantages of e-Procurement. I could suggest dozens of them. But I think most fall into three big areas where you will easily feel the positive impact: accuracy, costs, and...
Label Logic. Part Two of Two: Leverage Your Labels with Experience In Thursday’s post, I talked about some ways custom labels on your products can help—or hurt—the sales and profits they generate for your company. The right label can help your brand stand out from its...
Promotional Business Builders You Can Bank On Some time ago, we did a post about how promotional marketing can be of value in the financial services industry. But today, I’d like to revisit that topic and offer more detail on a specific list of ten promotional items....
It Won’t Happen Without the Best Promotional Partner I’m willing to bet you don’t describe your business as the “same as the other guys.” You have worked hard to give your business a distinct, unique persona that makes you stand out from competitors. Your story is...
Custom Pink Pens Make a Statement and a Difference You obviously want to promote your business; your employees and their families depend upon it. But you also want to support things that are even bigger than that. So today I’d like to present an opportunity to make an...
Living at the Office is Overrated Chances are you love your job. You normally don’t get to be an owner, manager or successful without feeling that way. But that doesn’t mean you want to spend every waking hour doing that job. Some still view “burning the midnight oil”...
Print Connects; Digital Disappears On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand,...
Pigskin Proverbs Can Be Profitable for You I’m a sports fan and the proud father of a college athlete. With football season coming up, I started thinking about what high school, college and pro football teams are hearing from their coaches right now. And it occurred...
To Sell More, Sell Smarter Sales are hard. I know that might be voted “worst news flash of the day.” But it’s worth reminding yourself that earning a prospect’s business doesn’t come easily, even to the most charming and experienced sales representatives. So today I’d...
On-Demand-Print Saves Money. And Builds Business. Last week, I wrote about the benefits of managed print services. There were many, but the one that probably captured most people’s attention was variable on-demand print. (It probably didn’t hurt that I mentioned a...
Why Managed Print Services? Part 1: They’re Smart. Many of our clients operate small and medium-sized businesses. I admire them for their entrepreneurial spirit, and for their wisdom in working with us. I know that sounds strange and self-serving. But what I...
The Best Forms Help Your Business Function Today, I’d like to discuss something that, frankly, may not be “top of mind” for you. With the countless challenges you face in your business every day, you may not spend much time thinking about your business forms. But I’d...
Turning a Commodity Into an Opportunity In Thursday’s post, I talked about the importance of getting the best custom labels and mentioned three things necessary for you to do that. In that post, I focused on the importance of having an experienced and...
When Stickers Adhere, It’s “Your Ad Here” In Tuesday’s post, I wrapped up a series on promotional items ideal for companies involved in the automobile industry. One of them was stickers (bumper, window and more). It occurred to me some of you might...
The Best Auto Industry Promotional Items for Free-wheeling Fun Hope you had a happy 4th of July. And speaking of fourth – it’s time for us to wrap up our four-part series on promotional items that celebrate the automobile industry. So far, we’ve covered some...
Connect with Sales: the Best Tech-related Auto Industry Promotional Items Happy 4th of July week! Enjoy, whether you’re planning a backyard BBQ or a road trip. It is driving season, and as you know, last week I talked about why auto-themed promotional items are so...
Time to Button Up Your Promotional Marketing Efforts with Custom Buttons Fun topic today to help give your business a bit of a boost. In short, it’s time to make your marketing fun. But it’s also about making your marketing effective. Today’s consumers (and not...
Clients and Prospects Will Be Organized – and Impressed with This Promotional Gift If your business hands out promotional gifts to customers and prospects (and I believe you should), you really ought to take notes as you read today’s post. That’s because it’s...
