3 Steps to a Simplified Print and Promotional Product Supply Chain
Chances are you’re familiar with what a reliable supply chain means to a manufacturing company. It is a dependable mechanism that ensures the timely appearance of raw materials, component parts, sub-assemblies or process supplies necessary to maximize productivity. Those materials are specified, sourced, ordered and delivered seamlessly. It makes obvious sense.
Which Promotional Products Are Keepers?
Promotional Products…Adding Value Like No Ad Can I recently shared some results from a survey conducted by the Advertising Specialty Institute (ASI). In several posts, I talked about how well promotional products work, and which ones have the most positive...Technology Is a Choice – #MindfulTech
The pace of new advances in technology is incredible, and that’s exciting. Who doesn’t like the idea of new developments in science, medicine, business and any other field? Sure, the blizzard of new ideas can be daunting, but the benefits brought by many of them are wonderful. I wouldn’t dream of slowing things down.
Do Your Customers Run Your Business? ISO Thinks They Should
Part #5 in a Series: What Our ISO Certification Means to You As regular readers know, I’ve been talking periodically about the things we do here at Superior Business Solutions in order to maintain ISO standards, and how those things have a very direct and positive...Why Saving Time with Technology Isn’t the Ultimate Goal – #MindfulTech
It’s How You Spend the Time You Save Using Technology That Matters I recently came across an interesting study conducted by Pew Research late last year. It was all about the challenges of raising kids when mom and dad both work full time. One of the findings really...What Are The Most Influential Promotional Products By State?
Last week, I shared some results from a survey conducted by the Advertising Specialty Institute (ASI). First, I was proud to report the results showed that promotional products work so well and are the favorite form of advertising by almost all respondents to the survey. Then, I went into a little more detail about which promotional products had the most influence in creating a positive impression of the advertiser providing them.
I also promised to share a little more information this week about which promotional products are the preferred ones among people who live where you live and do business. Well, here’s graphic that tells the story pretty well. Here in Michigan where our corporate office is located, drinkware seems to be the most powerful at influencing opinions about the advertiser. In other states, other items top the list.
Do Promotional Products Work?
Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a portable power unit for your phone or other electronic gear that you use frequently. If you’re reading this at home in the evening or on the weekend, there’s also a pretty good chance you’re wearing a promotional item like a T-shirt from an event or promotion, or a hat you received from some product or store happy to have your business.
Okay, now try to remember an ad or television commercial, billboard or ad on a website you noticed back on the same day you received that promotional item? Good luck with that one.
What Your Business Can Learn From Groundhog Day
Don’t Do Six More Weeks of Anything Without Reading This Watch the TV news today and you’ll see the usual remote report from Pennsylvania featuring “Punxsutawney Phil” and whether or not he saw his shadow. Though there is always debate about whether six more weeks of...How To Increase Sales Like The Pros
It seems sometimes many think there is a silver bullet to getting new sales. I get asked all the time about how to increase sales. And while here at Superior we focus on the process to save our clients time and money, our print supply chain technology and promotional product management systems will also increase sales.
But today, I’d like to talk about personal selling success. And I believe it’s as true these days as it was in those “good old” days: successful selling is less about the act of selling and more about building relationships, offering solutions to make your clients lives less complicated and doing the hard work people don’t see.
Often, as we see those around us having success in increasing sales, we fall for the “iceberg” illusion in the attached image. We see those people who get lots of sales as “natural born salespeople” who successfully increase sales through some secret sauce that is beyond our reach. Not True!