The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.
In last Thursday’s post, I discussed the problems that can come with the new “always-connected-to-the-office” culture. As this Wall Street Journal article points out, the work day never really ends, as communication with bosses and colleagues continues into the evening and beyond via the ever-present, ever-available smartphone.
There’s plenty of bravado out there that suggests that “going with your gut” and having the courage to take chances is a trait of great leaders. But the process we completed to achieve ISO 9001:2008 certification helped us realize one thing very clearly: if you have a choice between intuition and information, go with the facts.