Can You Guess Which Brands Are Most Trusted by Consumers?
New Reader’s Digest Survey Shows Which Brands Consumers Trust The Most Walk down your average supermarket aisle, and you’ll see hundreds, even thousands of brands. Often, you’ll see plenty of familiar names in the same category, and you might think most...
5 Motivational Quotes for Business from the Late, Great Arnold Palmer
5 Lessons We Learned About Business from Mr. Palmer Recently, I was saddened to hear of the passing of Arnold Palmer. While the golf world certainly lost an iconic figure, there are few among us, golfers or not, who didn’t feel somehow fond of Arnie. He won his last...
Stop Wasting Money and Time on One-Off Printing
Is One-Off Printing Costing Your Business? It’s bad enough that one-off printing projects call to mind that “reinventing the wheel” cliche, but it’s worse when you consider who has to do it. A stand-alone project usually means that someone who...
Custom IRC Labels and These Three Ideas Will Increase Sales
Custom IRC Labels and These Three Ideas Will Increase Sales In several recent posts, I’ve mentioned the success businesses are enjoying with instant redeemable coupon labels, also called IRC labels. Basically, these are coupons in the form of adhesive labels that can...PTI Labels That Stick To Adhere Throughout The Supply Chain
Produce Suppliers, You Need PTI Labels for Compliance…And We’re Making Them Stick! From labels that help logistics and fulfillment for manufacturers and warehouse operations, to labels for bottles of craft beer actually made out of hops, we have had over 90...3 Ideas To Be More Productive at Work
Looking for Ways to Be More Productive at Work? The annual “Lions’ Lament” is starting around these parts, so that means football season (and fall) is dead ahead. If your office enjoys a bit of a relaxed attitude during the summer months, it’s time to get back to an...Here’s How to Make Products Fly Off Your Shelves
IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...
Promotional Items…Why You Need A Game Plan
A strategy for promotional items means better choices, better results, and better business all around. From planning for seasonal events, to having a year-round online company store for promotional products, having a solid game plan is the only way to go.
How to Increase Sales with IRC Labels
What Are The Benefits To Using IRC Labels? Last week, I gave you some basic information about Instant Redeemable Coupon (IRC) labels. There’s a reason you see more and more of them today while shopping, or even browsing your favorite newspaper or magazine. Actually,...Post-it® Notes Proves the Power of Print and Paper
More Evidence Digital Alone Doesn’t Get It Done. Today More Than Ever, We All Need The Power of Print and Paper We often share information here about the power of print and paper. The tangible benefits of printed pieces are significant, and apply to everyone. I...What Are IRC Labels and How Will They Increase Sales?
Secret Weapon IRC Labels, Also Known as Instant Redeemable Coupons, Spur On-the-spot Sales! Simply put, Instant Redeemable Coupons or IRC labels are labels affixed to products and/or printed pieces, that customers can just peel off to grab immediate savings or take...Drop Print for Digital Communications? Consumers Say “No Thanks!”
79% of Consumers Prefer Print You’ve probably experienced it yourself. You receive an invoice from a vendor encouraging you to drop print, “Go Paperless” and consent to receiving all further communication digitally. Many businesses imply an environmental benefit to...When Working From Home Isn’t Working
An Old Phrase Takes On A New Meaning “Working from home” used to have a very positive image. Often, it referred to a job that didn’t require the employee to come to the office each day. Sales representatives, electronic technology experts and even some executives were...Go On Vacation With Your Customers This Summer
Promotional Items Let Your Brand “Tag” Along! I’m just kidding in the headline, of course. No matter how well you get along with your clients and customers, they’d probably prefer to vacation separately! Still, chances are that a well-chosen promotional item...Fear Unplugging? This Who’s Who Might Help
Look Who’s Taking A Digital Day Off Reading my recent series on “unplugging” may have made you think something like this; sure, it sounds reasonable to me, but that doesn’t help me much if my boss doesn’t see it the same way. Just because there’s plenty of...3 Business Takeaways From New Print On Demand Paris Bookstore
Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this? A new bookstore opening? You’ve all heard the pronouncements that print is dead in one way or another. Well, the opening – or re-opening – of this print-on-demand...5 Ways To Win With Your Next Introductory Sales Call
How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...Direct Mail With Video? Here’s a Marketing Approach You Have to Watch
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...How To Make Promotional Products Work for Your Target Market – Infographic
People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.
If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.