The Best Direct Mail Opportunity Your Brand is Missing
The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
Making Promotional Marketing Programs Work Better
A promotional product management plan with our custom online company store called Corporate Kiosk™, is an advanced e-procurement technology solution and fulfillment platform that allows you to make all critical decisions about promotional items in advance.
Are You Ashamed of Your Business?
Is Your Promotional Marketing Hiding Behind Name Brands and Just Plain Hiding YOURS? Today, I’m posting another installment in a series on the valuable promotional marketing programs your business might be missing. And this one starts with a pretty tough question for...
Increasing Loyalty and Sales in Current Customers. How Can It Be Done?
Promotional Marketing Turns Good Customers into Better Ones Hope you had a great Labor Day. But it’s time for me to get back to what truly is a “labor of love”–helping make your business more successful. Today we continue our current series on promotional...
Launch New Products Higher with Promotional Marketing
How Great Ideas Get Carried Away Today, we continue our series on the valuable promotional marketing programs you might be missing out on. But this time I’d like to add something new: your new product. And I’m not only talking about cutting-edge products from the...
Add that “Special Something” to Your Events with Promotional Marketing
Events Draw People…Promotional Marketing Draws Their Attention I hope today’s post will be eventful for you. I’m continuing our series on how your business can take full advantage of promotional marketing programs. Today’s topic: special events. I plan to show...
The Secret Sauce To Making Your Brand Memorable at Trade Shows
Make YOUR Booth the One They Remember “Hi, nice talking with you. Got a card?” My “tour” of promotional marketing program opportunities visits an old friend today: trade shows. Trade shows can be interesting, but they can also be a bit depressing. You try to meet as...
Promotional Marketing Helps Your Direct Mail DO More
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Preventing Document and Data Security Breaches Before They Happen: Part Two
How Expertise Keeps Your Data and Business Safe Welcome back. On Tuesday, we continued our discussion on data security. In a recent post, I also recapped a few of the serious data security breaches suffered by well-known companies already this year. And they weren’t...
Preventing Customer Document and Data Security Breaches Before They Happen: Part One
It Can Happen to Any Business. But It Doesn’t Have to Happen to YOURS. In Thursday’s post, I mentioned ten of the most noteworthy data breaches that have happened already in 2018. I’d love to say I didn’t mean to scare you, but I did. That’s because we at...
The 10 Biggest Data and Document Security Breaches of 2018. Is Your Business Next?
How to Protect Your Customers and Your Business From Data and Document Security Breaches A week rarely passes with no mention of yet another data theft or security breach affecting thousands of businesses and millions—even billions—of consumers around the world. As...
3 Print and Paper Myths That Could Be Messing with Your Business
Don’t Let These Myths Lead You into Business Missteps If you run a business, you face plenty of obstacles: costs, competition, and staffing issues to name a few. And that’s fair; marketplace realities (and how you respond to them) dictate the success of any business....
How to Create a Disaster Recovery Plan for Data, Print and Email: Part 1 of 2
The Real Disaster is Not Having a Plan: Part 1 of 2 Your business doesn’t just put products or services into the marketplace. It puts food on the table for you, your employees and their families. You work hard every day to increase the success of your business....
3 Ways Banks Benefit from Printing Services
Printing Services Can Benefit Your Financial Institution by Enhancing Efficiency and Engaging Customers For banks and other financial institutions, the proverbial “price of entry” is clearly accuracy. But beyond that, other things help determine success. I’m...
Two Great Promotional Marketing Umbrellas Golfers Will Love and Use
For Quality, These Two Golf Umbrellas Have Your Promotional Marketing Covered! We’re in the heart of golf season, and we’re also in the middle of our series on promotional umbrellas. How can I resist taking advantage of that coincidence, especially when the subject is...
12 Stand-Out Promotional Marketing Items You’ve Never Thought Of
Choose Promotional Items That Make YOUR Brand Stand Out AND Build Your Business In Tuesday’s post, I gave you a few ideas for your promotional marketing program. I listed some great motivators that take you far beyond the “cheap handouts with your logo on them”...
15 Promotional Marketing Motivators from Top Brands
For Promotional Items, Quality Brands Count If you have an old-school impression of promotional items as cheap giveaways, it may rob your company of the many benefits a solid promotional marketing program involving top brands can bring. The right item can grab the...
Need Custom Team Uniforms Fast? We’re Game!
Coming Through in the Clutch with Jerseys in a Jiffy Guest Post by 25-year print and promotional sales representative, Pat Koczenasz Last week, Tim told you about a process called dye sublimation and explained how we can use it to get sports uniforms and...