Here’s How to Scare Away Your Competitors and Increase Efficiencies
When You Have Print Supply Chain Management, They Won’t Say “Boo” Sorry for the attempt at Halloween humor. But the spooky season does give me a chance to talk about a frightful mistake many companies are still making with their print management and...
Should You Forget Print at Your Next Trade Show?
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
3 BIG Benefits of Operational e-Procurement
Not Using e-Procurement? Time for You to A.C.T. I’ve talked before in this space about the many advantages of e-Procurement. I could suggest dozens of them. But I think most fall into three big areas where you will easily feel the positive impact: accuracy, costs, and...
5 Ways the Right Partner Helps Your Custom Labels SELL
Label Logic. Part Two of Two: Leverage Your Labels with Experience In Thursday’s post, I talked about some ways custom labels on your products can help—or hurt—the sales and profits they generate for your company. The right label can help your brand stand out from its...
10 Creative Promotional Items for the Financial Industry
Promotional Business Builders You Can Bank On Some time ago, we did a post about how promotional marketing can be of value in the financial services industry. But today, I’d like to revisit that topic and offer more detail on a specific list of ten promotional items....
10 Quotes to Help You Smile Away the Stress
Laugh More, Stress Less We all know work can be rewarding and fulfilling. But it can also be stressful. According to surveys conducted by the American Institute of Stress, it’s one of the most common sources of stress. That’s certainly no surprise. Work overload,...
How to Find the Best Promotional Gifts for Your Prospects
It Won’t Happen Without the Best Promotional Partner I’m willing to bet you don’t describe your business as the “same as the other guys.” You have worked hard to give your business a distinct, unique persona that makes you stand out from competitors. Your story is...
Heads Up! Here’s a Top Promotional Marketing Opportunity
Popular Knit Caps Warm Up Your Promo Efforts Custom knit caps are terrific promotional gifts because recipients love them. These promotional knit caps and accessories are best sellers because they look great. And they are more than stylish and attractive,...
Promote Your Business and an Important Cause in the “Write” Way
Custom Pink Pens Make a Statement and a Difference You obviously want to promote your business; your employees and their families depend upon it. But you also want to support things that are even bigger than that. So today I’d like to present an opportunity to make an...
Office Tips: 5 Easy Ways to Get Out by 5 p.m.
Living at the Office is Overrated Chances are you love your job. You normally don’t get to be an owner, manager or successful without feeling that way. But that doesn’t mean you want to spend every waking hour doing that job. Some still view “burning the midnight oil”...
Is Your Brand Missing Out on The Sensory Benefits of Print?
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But those fleeting...
5 Lessons in Business Your Team Can Learn from Football
Pigskin Proverbs Can Be Profitable for You I’m a sports fan and the proud father of a college athlete. With football season coming up, I started thinking about what high school, college and pro football teams are hearing from their coaches right now. And it occurred...
What Top Executives Know About Print Could Save You Tons
Why Managed Print Services? Part 1: They’re Smart. Many of our clients operate small and medium-sized businesses. I admire them for their entrepreneurial spirit, and for their wisdom in working with us. I know that sounds strange and self-serving. But what I...
5 Vacation “Lessons” That Can Make You More Productive
Make Those Vacation Benefits Last We’ve all heard it. Vacations refresh and energize us to be more productive. And, unfortunately, Americans often leave vacation days “on the table” because they are too stressed to risk the time away. There’s plenty of research to...
Procuring the Best Custom Labels: Part 3 – Personalization
Labels Customized to Perform for You A label or tag conveys important information, naturally. It might identify a product, carry distribution or tracking information or a dozen other things. But if you want the best custom labels for your business, you must consider...
Procuring The Best Custom Labels – Part 1: Partnership
Better Partner = Better Labels Psst—what if I told you there was a big money-saving opportunity for your company “hiding in plain sight?” You would (or ought to be) interested. So today I am beginning a short series on just such an opportunity. It comes in the form of...
Koozie Crisis! What’s the BEST Beverage Can Coolie?
When you partner with Superior, you’re not just relying on one sales rep for the best promotional product, you’re benefiting from our entire sales staff breadth of experience. Even a ‘simple’ Koozie can cooler will get a full in-depth review for your event or for your company online store.
Stickers Are Hot! Is Your Brand Taking Advantage?
When Stickers Adhere, It’s “Your Ad Here” In Tuesday’s post, I wrapped up a series on promotional items ideal for companies involved in the automobile industry. One of them was stickers (bumper, window and more). It occurred to me some of you might...