Show Love for Your Business with Managed Print Services Happy Valentine’s Day! So no doubt this week you’ve heard plenty of trendy new ways to show your sweetheart how you feel. You can send her a custom-made teddy bear or some fancy pajamas. But a National Retail...
Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts whether or not they really work. From my experience, the answer to that last question is an easy “yes”—but only...
Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...
Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Turn Consumer Trends Into Sales Tips Unless you are in the automotive industry, you might be thinking to yourself that Ford Motor Co. has absolutely nothing to do with sales tips or your business. You would be wrong. Here’s why. Sheryl Connelly, Global Consumer...
Improve Print Supply Chain Management and Improve Your Sales and Your Workday A supply chain isn’t a fixed asset. It’s a dynamic system that is always subject to improvement. If your approach is “set it and forget it” then you might just be forgetting about an...
Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...
6 Sales Tips to Give Your Business a Head Start in The New Year It’s human nature, most of us—consciously or not—“kick back” a little in December, enjoying family, the holiday atmosphere, and a more laid-back vibe at the office. A few decorations and the occasional...
Custom Product Labels Help Your Products Shine and Your Business Grow When your customers think about your product, what do they picture? Easy—the label. Custom product labels do several important jobs from carrying critical legal and other information, to sharing...
Get Custom Labels Fast Right Now—and Efficiently From Now On It’s difficult to imagine a business that doesn’t rely upon custom labels. You might use them on every package, creating awareness and demand for a product you manufacture. Or they might be “behind the...
Custom Labels Loom Large When Cutting Costs in Agriculture and Food Industry – Part 1 of 2 Are you an agriculture or food industry executive? Here’s how to cut costs and grow sales with custom labels. If you do business in agriculture or the food industry,...
Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...
PTI Compliant Labels Enhance Food Security for The Ones You Love Remember when you were a kid, and your mom saw you put something in your mouth. “Eww, don’t,” she’d say. “You don’t know where that’s been.” Well, we’re rapidly approaching a time when you will know...
Want to Increase Sales and Reduce Retail Losses? IRC Labels Do It All! IRC labels have been a pretty popular topic in marketing and sales circles lately. One big reason, as I mentioned last week, is that they have the highest redemption rate of all types of coupons....
IRC Labels Mean On-the-spot Savings and a Win for New Customers and Your Business! We’re not just business people; we’re consumers, too just like you. I would imagine that most of us can appreciate the impact an Instant Redeemable Coupon or IRC labels can have on us...
New Reader’s Digest Survey Shows Which Brands Consumers Trust The Most Walk down your average supermarket aisle, and you’ll see hundreds, even thousands of brands. Often, you’ll see plenty of familiar names in the same category, and you might think most...
5 Lessons We Learned About Business from Mr. Palmer Recently, I was saddened to hear of the passing of Arnold Palmer. While the golf world certainly lost an iconic figure, there are few among us, golfers or not, who didn’t feel somehow fond of Arnie. He won his last...
