Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Take Note: Handwritten Notes Work Best. Want to Remember It? Write It, Don’t Type It I find this very interesting, and maybe you will, too. But just this week I noticed still another article talking about the downside of taking notes by computer instead of taking...
Are You Looking for Success In All The Wrong Places? Making a business thrive is 80% psychology and 20% strategy. That’s one thing I’ve learned from a program I recently completed. It’s called Mind Hack, developed by David Bayer. And I’d encourage you to learn a...
Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...
A Smarter, Less Stressful Approach to Printing Needs Control freak? If you manage a small or mid-sized business or play a key role in a larger one, you may feel you have to be these days. For many of us, the ever-faster pace of business today gives us the feeling that...
Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary—reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...
Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...
Helping Companies in the Floral Industry Grow a Bunch Marketers in the floral industry know that business grows on relationships and being “top of mind”. When a need arises from a current or potential client, your name needs to be the one they think of. One of the...
Great Advice to Tip the (Sales) Scales in Your Favor Here’s a news flash: every business is in business to make money. That includes yours and ours. And the way you do that is by offering great value and service to your customers. That leads to more, and more...
“Lonely” Can Mean “Costly” to Your Company One of our major goals is to make your sales process more effective, from using promotional items smartly to having your printing needs met more efficiently through print supply chain management.I often suggest one of our...
Will Eco branding Save Money on Printing Services? I’ve been writing about print supply chain management in recent weeks. And that’s not by accident. I think it’s one area in which we can do the most good for our clients. Our company was founded on new ways to save...
Printing Jobs are Not DIY Projects Who among us hasn’t painted a room, or tackled a weekend project around the house? But most of us are smart enough to know (or learn pretty quickly, as in my case) what things we are better off having professionals handle. Think...
Find Help for Businesses Affected by Hurricane Irma Here Texas is only beginning its recovery from Hurricane Harvey. Now, Hurricane Irma has done its worst to the state of Florida. We’d like to do our best to help in any way we can. So today I’d like to point to...
Print Management Is a Better Way to Handle Your Printing Owning or managing a business is a snap, right? Ha, I didn’t think so. Today’s competitive environment adds pressure every day. It’s more difficult than ever to keep things running properly and profitably, yet...
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
