Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
West Michigan Business Is Ready For Its Closeup On Monday morning I appeared as a guest on a popular local morning television show. It’s a “magazine” format show called eightWest on WOOD-TV Channel 8, here in West Michigan. Two other guests joined me...
Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...
A Word from the Wise Can Help You Sell More Today I’d like to highlight one sales enablement tool that I think is under-appreciated: great advice. Specifically, let’s look at the words of those who have achieved great things in many fields. Ask anyone here at Superior...
Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts whether or not they really work. From my experience, the answer to that last question is an easy “yes”—but only...
Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...
Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Sales Tips to Turn “Tryers” Faced with Too Many Choices Into Buyers In this series, I look at consumer trends for 2017 identified in a document recently released by Ford Motor Company, that I discussed in a recent post. Sheryl Connelly, Global Consumer Trends and...
Turn Consumer Trends Into Sales Tips You Can Use Last week, I shared a visionary document released by Ford Motor Company. The article, based on the results of multiple surveys, includes candid discussions of modern trends, and how Ford is responding to those trends. I...
Turn Consumer Trends Into Sales Tips Unless you are in the automotive industry, you might be thinking to yourself that Ford Motor Co. has absolutely nothing to do with sales tips or your business. You would be wrong. Here’s why. Sheryl Connelly, Global Consumer...
6 Sales Tips to Give Your Business a Head Start in The New Year It’s human nature, most of us—consciously or not—“kick back” a little in December, enjoying family, the holiday atmosphere, and a more laid-back vibe at the office. A few decorations and the occasional...
Selling print is not going to get easier. You can’t change this highly competitive market or the scourge of digital advertising that’s plaguing many printers. What you can control is how you approach your own sales and marketing strategy. If you feel like you are...
