Paper Is Absolutely A Renewable Resource April is wrapping up, and as we hurtle through spring, Superior Business Solutions takes a look back through our sustainability conversations throughout the month. The theme of the month seems to have been as much about the...
All this talk about sustainable print and responsible forestry is important, especially for a marketing company that relies heavily on print as an essential marketing enablement strategy. In a digital business world, print can introduce some much-needed freshness to...
10 Ways To Print Green and Eco-Friendly Green is the color of the generation. Environmentally conscious businesses and consumers have proven that this is not a fad, and they’re waiting for the rest of us to catch up. Our concern for the Earth is here to stay, and the...
It’s About Time As February comes to a close and Superior Business Solutions rounds up Tim English’s time saving ideas to improve your workday, I want to leave the month with a quick review. Most of business is a race against the clock, but sometimes the...
Optimize Your Workday with Print Management Services Print management is a proven business strategy that can save you time and money with minimal effort. Why? Because print management companies like us help our customers consolidate their printing process and costs by...
If You Think You Can’t Get More Time in Your Workday…Meet Superior Business Solutions My family started Superior Business Solutions 90 years ago for a reason…to make time in the workday to increase sales. Founded in 1924 by my Grandfather Robert...
It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the database work for you. The secret is in the Web portal where your content, your templates,...
Is your marketing funny? Maybe it should be. (At least sometimes.) Humor is a great way to differentiate your product or service, making your message memorable and increasing your visibility. At the same time, you must balance humor with marketing information....
If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...
Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins-and-outs of ink is critical to successful design, too. Inks are formulated differently for different purposes and equipment. When manufacturers make ink,...
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
When you look through paper samples, one of the first things you probably notice is whether the sample is coated or uncoated. Coated papers feel smooth to the touch because they have a coating of clay and other substances. This coating causes the paper to reflect...
In order to produce a successful 1:1 printing campaign, all you need is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but once you have the data, you have to figure out what to do with it. Often,...
Some of the most common problems that many of the companies we work with tend to be they have systems that are too difficult to use. They have no way of seeing their overall spending and the buying experience across the board is not unified which leads to a lack of...
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