What is the Relative Value of Promotional Items?
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
How Do Consumers React to Promotional Items?
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Will Promotional Items Resonate with Your Customers and Prospects?
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
What Is The Reach of Promotional Items?
It’s no reach to think that promotional items with a company logo or brand on it is one of the best ways to reach your target audience with the longest staying power of any marketing buy. Find out all the reasons why promotional products should be part of your strategy.
Does Advertising With Promotional Items Work?
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
10 Ways To Increase Sales At Your Financial Services Business With Promotional Marketing
Promotional Marketing Doesn’t Just Get Your Name OUT, It Brings Business IN! In my last post, I listed seven promotional marketing products that have proven valuable in building business for companies in the financial services industry. Those products are so...
3 Promotional Items That Will Make You Feel Like a Kid Again
Three of the Hottest Promotional Items That Will Make You Feel Like a Kid Again! I talk a lot about the value of using promotional items as a part of your marketing program. I usually focus on functional, business-oriented items. But promotional items can be a lot of...
Get 20% Off The Hottest Promotional Items for Summer
Save 20% on The Hottest Promotional Items for Summer! Some businesses think of summer as a time when things slow down a bit. After all, employees and clients are coming and going on vacations, and many are working trimmed “summer hours.” But this season is a great...
Do Millennials Respond to Direct Mail Campaigns?
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
How to Easily Create a Google Maps QR Code for Your Business
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...
Levelwear Promotional Apparel Will Get Your Brand Noticed
It’s Time to Take Your Promotional Apparel to a Whole New Level with Levelwear Promotional apparel is always popular but let’s face it, it is usually pretty run-of-the-mill stuff. Now there is nothing wrong with the great, quality promotional apparel we...
Turning Consumer Trends Into Sales Tips. Part 5 of 6: Parenting
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
The Power of Print is Back for Marketing
Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...
IRC Labels Increase Sales and Reduce Retail Losses
Want to Increase Sales and Reduce Retail Losses? IRC Labels Do It All! IRC labels have been a pretty popular topic in marketing and sales circles lately. One big reason, as I mentioned last week, is that they have the highest redemption rate of all types of coupons....
What Corporate Gifts Will You Give Key Customers This Holiday Season?
Want to Get Noticed with Corporate Gifts this Holiday Season? Better Get Busy! Most of us love to complain about how early retail stores start their seasonal promotions. It seems like Halloween candy replaces school supplies on about September 1, and the decorations...