The Secret Sauce To Making Your Brand Memorable at Trade Shows
Make YOUR Booth the One They Remember “Hi, nice talking with you. Got a card?” My “tour” of promotional marketing program opportunities visits an old friend today: trade shows. Trade shows can be interesting, but they can also be a bit depressing. You try to meet as...
Power Up Your Brand Campaigns with Promotional Marketing Items
Get the Best Results from The Best-Loved Advertising Channel On Tuesday, I presented a pretty strong case for using promotional products in your marketing program. The research was hard to ignore, unless you want to ignore your customers, too. Consumers like receiving...
This Promotional Umbrella Is UNBELIEVABLE!
This Unbelievable Promotional Umbrella Works Better in the Rain — and in Your Promotional Marketing! Okay, by now you know my last few posts have dealt with using umbrellas for promotional marketing. But I’ve saved the best for last. The best umbrella, that is. It has...
Two Great Promotional Marketing Umbrellas Golfers Will Love and Use
For Quality, These Two Golf Umbrellas Have Your Promotional Marketing Covered! We’re in the heart of golf season, and we’re also in the middle of our series on promotional umbrellas. How can I resist taking advantage of that coincidence, especially when the subject is...
How to Choose the Best Promotional Umbrellas
Choose Carefully So You Don’t Get Soaked On Tuesday, I shared some research on the value of including umbrellas in your promotional marketing program. To put it simply, consumers love them and hang onto them longer than almost any other promotional marketing...
Are Promotional Umbrellas Worth the Spend?
New promotional items are popping up all the time that you can stock in you custom online company store for promotional products, including … umbrellas! Find out how effective these brand ambassadors can be for you at your next trade show or marketing event.
15 Promotional Marketing Motivators from Top Brands
For Promotional Items, Quality Brands Count If you have an old-school impression of promotional items as cheap giveaways, it may rob your company of the many benefits a solid promotional marketing program involving top brands can bring. The right item can grab the...
Get Custom Team Uniforms Delivered Fast and Done Right
Great Looks to Dye For Now that summer is getting into full swing, you probably are spending your share of time at games. It’s great to be outside, soaking up the sun and enjoying the friendly camaraderie on the sidelines or in the stands. If you’re a parent, you are...
How to Engage Prospects AND Customers with Print Marketing
Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...
How Your Business Can Stand Out with Print Marketing
Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
How Your Business Can Benefit from Diversification in Print Marketing
Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the USA consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.” I...
5 Invaluable Features of Print Marketing
Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...
FREE Interactive Golf Tournament Planning Guide
Make Your Corporate or Charity Golf Outing OUTSTANDING! Chances are pretty good that at some point, you’ve participated in a golf tournament. After all, there were some 800,000 of them in 2016. Yours was probably called an “outing” because that sounds like even more...
Print Marketing Goes Interactive
Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...
Why Inspiration Matters to Your Sales Process
See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.” I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...
Three Reasons Your Promotional Items Stink and What to Do About It
The Worst Ways to Handle Your Best Form of Advertising I’ve heard a few less-than-flattering terms for promotional items throughout my career. And I only have one thing to say about that…they’re accurate, in many cases. You know I have great respect for what...
Using Variable-Print Technologies for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
How to Use Personalized URLs for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....