Three Great Promotional Products for Music Industry Marketing
Music-Themed USB Drives Strike Just the Right Note for Marketing I know I’ve been talking about promotional products quite a bit recently, but after the latest survey from the Advertising Specialty Institute (ASI), I felt I had to share the information. The survey...3 Steps to a Simplified Print and Promotional Product Supply Chain
Chances are you’re familiar with what a reliable supply chain means to a manufacturing company. It is a dependable mechanism that ensures the timely appearance of raw materials, component parts, sub-assemblies or process supplies necessary to maximize productivity. Those materials are specified, sourced, ordered and delivered seamlessly. It makes obvious sense.
Which Promotional Products Are Keepers?
Promotional Products…Adding Value Like No Ad Can I recently shared some results from a survey conducted by the Advertising Specialty Institute (ASI). In several posts, I talked about how well promotional products work, and which ones have the most positive...What Are The Most Influential Promotional Products By State?
Last week, I shared some results from a survey conducted by the Advertising Specialty Institute (ASI). First, I was proud to report the results showed that promotional products work so well and are the favorite form of advertising by almost all respondents to the survey. Then, I went into a little more detail about which promotional products had the most influence in creating a positive impression of the advertiser providing them.
I also promised to share a little more information this week about which promotional products are the preferred ones among people who live where you live and do business. Well, here’s graphic that tells the story pretty well. Here in Michigan where our corporate office is located, drinkware seems to be the most powerful at influencing opinions about the advertiser. In other states, other items top the list.
Do Promotional Products Work?
Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a portable power unit for your phone or other electronic gear that you use frequently. If you’re reading this at home in the evening or on the weekend, there’s also a pretty good chance you’re wearing a promotional item like a T-shirt from an event or promotion, or a hat you received from some product or store happy to have your business.
Okay, now try to remember an ad or television commercial, billboard or ad on a website you noticed back on the same day you received that promotional item? Good luck with that one.
How To Increase Sales Like The Pros
It seems sometimes many think there is a silver bullet to getting new sales. I get asked all the time about how to increase sales. And while here at Superior we focus on the process to save our clients time and money, our print supply chain technology and promotional product management systems will also increase sales.
But today, I’d like to talk about personal selling success. And I believe it’s as true these days as it was in those “good old” days: successful selling is less about the act of selling and more about building relationships, offering solutions to make your clients lives less complicated and doing the hard work people don’t see.
Often, as we see those around us having success in increasing sales, we fall for the “iceberg” illusion in the attached image. We see those people who get lots of sales as “natural born salespeople” who successfully increase sales through some secret sauce that is beyond our reach. Not True!
3 Ways To Enhance Your Rackcards
Here’s How To Make Your Rackcards Stand Out From The Rest Rackcards are very affordable and an effective form of marketing. Rackcards work very well for travel, restaurant and hospitality businesses. Many times, a company’s rackcard is placed next to a...Boost Your Marketing Creativity with Supply Chain Management
Efficiency Isn’t the Only Benefit to Supply Chain Management There’s no questioning the incredible efficiency that supply chain management adds to your organization. If you’re a regular reader, you know I regularly point out the benefits of a one-source approach...How to Reduce Costs and Chaos in Your Print Supply Chain
The Answer, Much to the Experts’ Surprise, Is….Technology! It’s actually rather ironic. As I’ve mentioned here before, many self-appointed experts claim that print is diminishing in importance, and that we are headed toward a paperless society. And the reason most...3 Steps to Easy Holiday Corporate Gift Giving
Don’t Let It Be a Chore – Make It Easy and Fun It’s funny how something that should be simple and enjoyable can become so stressful. When the end of the year holidays come around, you want to recognize and thank people that have meant a lot to you and your...How to Create a Corporate Holiday Card That Stands Out
Make It a Card They’ll Notice Sending out holiday greetings to thank those who’ve helped your business thrive in the past year can be a very smart idea. And doing it with a physical card that recipients can read and hold in their hands is even smarter. As more...It’s All About Direct Mail – Infographic
A Working Guide to the Channel that WORKS I can remember a time when consumers were not particularly enchanted with direct mail. But amidst all the chaotic new developments on the marketing landscape in recent years, a strange and wonderful thing has...How To Turn Your Leads Into Sales
Leads are important to your business, of course, but leads aren’t merely commodities to gather and store like a squirrel stashes acorns. Leads need to be carefully tended to, monitored and developed because only when they grow into conversions do they add any value to your bottom line.
How to Streamline Your Purchasing Department
For Print and Promotional Products, There’s a Better Way Does your company have a purchasing department? There’s plenty of logic behind the idea as it only makes sense to have a group of people dedicated to sorting through vendors, assessing quality and...Want to Increase Marketing Response Rates by 30% or More?
Use Data to Open Doors With Personalized URLs We hear plenty these days about the value of “relationships” with our customers. And that certainly makes sense to me. We try to make every marketing effort unique for our customers, but it’s difficult to make any...Paper Wins This “Screen Test”…What This Means For Marketing
More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.
How to Create Sales Opportunities with Promotional Products
Here’s How to Create Sales Opportunities with Promotional Products You wrestle with many important business decisions but often the task of choosing promotional giveaways for trade shows, golf outings, sales calls and company events and initiatives gets handed...Make GoToPrint Your Overnight “Go-To” Printer…It Could Save a Sale
I’m willing to bet that every person reading this post has had an experience something like this. You worked for a week preparing an important presentation to win a new piece of business. You did your homework, you put in the hours, and you had things ready in plenty of time.