IRC Labels Put Your Brand in the Right Place at the Right Time
IRC Labels Mean On-the-spot Savings and a Win for New Customers and Your Business! We’re not just business people; we’re consumers, too just like you. I would imagine that most of us can appreciate the impact an Instant Redeemable Coupon or IRC labels can have on us...
Can You Guess Which Brands Are Most Trusted by Consumers?
New Reader’s Digest Survey Shows Which Brands Consumers Trust The Most Walk down your average supermarket aisle, and you’ll see hundreds, even thousands of brands. Often, you’ll see plenty of familiar names in the same category, and you might think most...
What Corporate Gifts Will You Give Key Customers This Holiday Season?
Want to Get Noticed with Corporate Gifts this Holiday Season? Better Get Busy! Most of us love to complain about how early retail stores start their seasonal promotions. It seems like Halloween candy replaces school supplies on about September 1, and the decorations...
Custom IRC Labels and These Three Ideas Will Increase Sales
Custom IRC Labels and These Three Ideas Will Increase Sales In several recent posts, I’ve mentioned the success businesses are enjoying with instant redeemable coupon labels, also called IRC labels. Basically, these are coupons in the form of adhesive labels that can...
Operating Multiple Locations? An Online Company Store Benefits Your Bottom Line
Corporate Kiosk…Let Me Count the Ways Money I’ve noticed that lately I’ve been mentioning Corporate Kiosk™ frequently. That’s because to me, it’s such an obvious advantage in so many situations. But I know people throw those generic claims like “efficiency” and...Here’s How to Make Products Fly Off Your Shelves
IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...Smarter Marketing Through Print Management
Smarter Marketing Through Print Management Means a Better Bottom Line For many people, the “magic” of digital communications is starting to fade. They see that when an entire communications program is entrusted to web, email and social media efforts, there is a great...How to Increase Sales with IRC Labels
What Are The Benefits To Using IRC Labels? Last week, I gave you some basic information about Instant Redeemable Coupon (IRC) labels. There’s a reason you see more and more of them today while shopping, or even browsing your favorite newspaper or magazine. Actually,...Post-it® Notes Proves the Power of Print and Paper
More Evidence Digital Alone Doesn’t Get It Done. Today More Than Ever, We All Need The Power of Print and Paper We often share information here about the power of print and paper. The tangible benefits of printed pieces are significant, and apply to everyone. I...What Are IRC Labels and How Will They Increase Sales?
Secret Weapon IRC Labels, Also Known as Instant Redeemable Coupons, Spur On-the-spot Sales! Simply put, Instant Redeemable Coupons or IRC labels are labels affixed to products and/or printed pieces, that customers can just peel off to grab immediate savings or take...Craft Brewers, These Hops Labels Are For You!
Craft Beer Makers, These Hops Labels Show Your Customers What You’re Made Of! It’s hard to go through a day without news in the craft brewer space; a new local microbrewery or brewpub has emerged, or an existing brewery has introduced a new beer. According to the...Go On Vacation With Your Customers This Summer
Promotional Items Let Your Brand “Tag” Along! I’m just kidding in the headline, of course. No matter how well you get along with your clients and customers, they’d probably prefer to vacation separately! Still, chances are that a well-chosen promotional item...3 Business Takeaways From New Print On Demand Paris Bookstore
Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this? A new bookstore opening? You’ve all heard the pronouncements that print is dead in one way or another. Well, the opening – or re-opening – of this print-on-demand...5 Ways To Win With Your Next Introductory Sales Call
How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...Direct Mail With Video? Here’s a Marketing Approach You Have to Watch
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...How To Make Promotional Products Work for Your Target Market – Infographic
People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.
If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.