When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...
You Won’t Get Their Business If You Don’t Get Their Attention with Promotional Marketing Items! Running an auto dealership is no small undertaking. It requires complex planning and financial acumen, as well as a great understanding of what customers are seeking. But...
If You Are Wondering How to Plan a Golf Tournament, All You Need Is Our Golf Tournament Planning Guide Even up north, the weather is improving. I don’t know about you, but that makes me think about golf season. But that doesn’t mean my mind is drifting away from...
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...
Proud to Join the MiPPA Board! If you’re a regular reader, you know this space is rarely about me. It isn’t today, either, really; it’s about the power of promotional items. But I want to share the news that I’ve joined the Board of Directors of the Michigan...
International Forum on Automotive Manufacturing Works to Fill Supply Chain Needs It’s been a very productive and interesting month. Today I’d like to share one especially relevant reason. Recently, the Michigan Economic Development Corporation invited us to...
Show Love for Your Business with Managed Print Services Happy Valentine’s Day! So no doubt this week you’ve heard plenty of trendy new ways to show your sweetheart how you feel. You can send her a custom-made teddy bear or some fancy pajamas. But a National Retail...
Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...
Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...
Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Turn Consumer Trends Into Sales Tips You Can Use Last week, I shared a visionary document released by Ford Motor Company. The article, based on the results of multiple surveys, includes candid discussions of modern trends, and how Ford is responding to those trends. I...
Turn Consumer Trends Into Sales Tips Unless you are in the automotive industry, you might be thinking to yourself that Ford Motor Co. has absolutely nothing to do with sales tips or your business. You would be wrong. Here’s why. Sheryl Connelly, Global Consumer...
2 Hassle-Free Online Printing Services to Make You and Your Business Look Good As I mentioned last week, printed materials aren’t going anywhere. You use them in a hundred ways in the course of doing business. But if you are still getting them in the traditional ways,...
6 Sales Tips to Give Your Business a Head Start in The New Year It’s human nature, most of us—consciously or not—“kick back” a little in December, enjoying family, the holiday atmosphere, and a more laid-back vibe at the office. A few decorations and the occasional...
Hassle Free Corporate Gift Ideas HERE! In a post several weeks ago, I gave you a heads-up to start thinking about your company’s holiday gift-giving. The time is now upon us to come up with great corporate gift ideas for the holidays. Most companies take the...
To Keep Your Business Growing, Keep It Simple with Print Management Solutions Small businesses and “startups” dominate the news today. That’s a good thing. It’s exciting to see so many fresh ideas emerging and future hopes taking shape. Funny thing happens in many of...
Tips to Handle Upset Customers Via Social Media This year in our #MindfulTech series, we have focused on ways to make technology work for us instead of against us. Today as part of the series, I’m talking about how to make social media work when customers are...
You Need A Custom PTI Label Solution That Sticks In Challenging Conditions The Produce Traceability Initiative (PTI) is a relatively new development for the food industry; it has added incredible accountability to the process of growing, picking, packing, labeling and...
