Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...
Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary—reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...
Custom Pens Get Results. And Right Now You Can Get Them Faster. This post is about all about custom pens, so let’s get to the point. First, custom pens are an excellent promotional item to hand out at this time of year. Second, our special November offer means...
Here’s To a Creative and Compelling New Year’s Idea! People love welcoming in the new year. But this New Year’s Eve, the ball-drop may not be the only thing commanding your guests’ attention. When it’s time to hand around those festive bottles of fine...
Remember Them with These Promotional Gifts—and They’ll Remember You. It’s not too early to think about how you’re going to recognize your best partners and customers during the holiday season. Think about how important they are to your success. It just makes little...
Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...
Here’s a Fresh Crop of Business and Relationship-Builders This week, I’ve been talking about how promotional products can help build a business in different industries. Today, let’s talk about produce marketing. It’s another industry where you are only as good...
Helping Companies in the Floral Industry Grow a Bunch Marketers in the floral industry know that business grows on relationships and being “top of mind”. When a need arises from a current or potential client, your name needs to be the one they think of. One of the...
Promotional Marketing Tools That Get Your Brand Noticed Promotional marketing influences people. And it’s hard to imagine an industry that touches more people. Society is fed by those involved in the food and beverage industry. That includes the farmers, workers and...
Will Eco branding Save Money on Printing Services? I’ve been writing about print supply chain management in recent weeks. And that’s not by accident. I think it’s one area in which we can do the most good for our clients. Our company was founded on new ways to save...
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
Promotional Marketing Ideas Lead to Success for the Financial Services Industry! The term “financial services” covers a lot of ground. The financial services industry includes many companies and organizations involved in the management of money. Among them are...
Three of the Hottest Promotional Items That Will Make You Feel Like a Kid Again! I talk a lot about the value of using promotional items as a part of your marketing program. I usually focus on functional, business-oriented items. But promotional items can be a lot of...
Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2 In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll...
Save 20% on The Hottest Promotional Items for Summer! Some businesses think of summer as a time when things slow down a bit. After all, employees and clients are coming and going on vacations, and many are working trimmed “summer hours.” But this season is a great...
