One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...
Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...
Have you joined the ranks of marketers benefitting from personalized URLs? If not, why not? Personalized URLs are a highly effective way to increase response rates and gather more information about your customers. Personalized URL campaigns use the ability of digital...
Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins-and-outs of ink is critical to successful design, too. Inks are formulated differently for different purposes and equipment. When manufacturers make ink,...
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
When you look through paper samples, one of the first things you probably notice is whether the sample is coated or uncoated. Coated papers feel smooth to the touch because they have a coating of clay and other substances. This coating causes the paper to reflect...
In order to produce a successful 1:1 printing campaign, all you need is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but once you have the data, you have to figure out what to do with it. Often,...
In previous posts we have been over the importance of sales and marketing being on the same page in regards to their roles. In order to increase sales efficiently, they must work together seamlessly. It’s marketers’ job to make sure that they are not only...
Businesses often fail with social media because they don’t come up with a plan and stick to it. Often times, they don’t see the results they are expecting immediately and give up. Social media is time consuming, it takes consistency and patience. Many...
The number of people checking emails on mobile devices is increasing each day. You need to do a little research and see how much of your target audience is using their mobile phones before dedicating resources to optimize your emails for mobile. Every marketer knows...
Have you started a b2b blog lately, but seem to be having trouble with what to write? One of the most challenging things a writer can face is coming up with content ideas that are actually click-worthy. You don’t want to see your products or services because...
Integrated marketing campaigns are the best way to reach all of your target audience. It is a campaign that includes a variety of marketing channels which can include advertising, sales promotion, public relations, and direct marketing that all work together to convey...
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