Control Quality and Costs Across Your Organization It seems like such a simple thing. You have different offices spread across the region or the country, but they use (or should use) the same forms, literature, and supplies. Everyone should be on the same page. But...
How to Get Appointments with Prospects Almost every business depends on effective selling. I know ours does, and ditto for most of the people I talk to. And in selling, there’s no substitute for talking to potential customers face to face. But that’s no easy thing to...
Being Good Is Important…But So Is Being Seen There’s certainly no substitute for offering your customers a quality product or service when you run a business. Long-term success depends on it. Here at Superior Business Solutions, we pay plenty of attention to...
Why Not Just Try a Letter? When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? The results are in and as I recently told you, Direct Mail works, but why not just try a letter? Letters...
When you think about marketing that packs a punch, your thoughts most likely turn to the list, the pitch, and the incentives. But when it comes to the design, how much thought do you put into your images and the color of your graphics? As long as they look good, is...
Your Promotional Gear Can Be More Than Thrift Store Material Offering promotional gear is a great way to gain brand awareness, increase loyalty, and boost sales. But the market is littered with odds and ends like mugs, pens, and cheap T-shirts that end up filling...
Think Print and Paper Isn’t Sustainable? Think Again! Paper has been an essential part of communication and culture across the world for a very long time, and it’s still an indispensable resource in today’s society. Especially in marketing, businesses have a...
Looking back over our March content, the driving question that comes to the top again and again is how do businesses increase sales in a B2B market? A lot of variables come into play when considering this question, and all of them have to be balanced. Engaging your...
Here Are 3 Effective Ways to Increase Sales at Your Auto Dealership Guest Post by Marshall Englebrook We asked one of our sales specialists here at Superior Business Solutions, Marshall Englebrrok, how he helps his auto dealership clients increase their sales in a...
Increasing Sales Through Relational Marketing Strategies Marketing is about relationships between real people, and though this is stressed a lot, it is also continuously overlooked. We wouldn’t be saying this if we didn’t think it needed saying. You have...
It’s About Time As February comes to a close and Superior Business Solutions rounds up Tim English’s time saving ideas to improve your workday, I want to leave the month with a quick review. Most of business is a race against the clock, but sometimes the...
Promotional Products: A Swift Way To Stand Out If you want people to quickly discover your brand, there’s no better way to do that than with promotional products. Not only does it create brand advocacy that can lead to loyalty, it maneuvers your brand’s name and logo...
Optimize Your Workday with Print Management Services Print management is a proven business strategy that can save you time and money with minimal effort. Why? Because print management companies like us help our customers consolidate their printing process and costs by...
Advocacy Can Lead to Loyalty The key word in this article’s title is quickly. Every company knows the importance of brand loyalty, and most of them are focused in various ways on honing strategies to form relationships with their customers. But giving back to your...
If You Think You Can’t Get More Time in Your Workday…Meet Superior Business Solutions My family started Superior Business Solutions 90 years ago for a reason…to make time in the workday to increase sales. Founded in 1924 by my Grandfather Robert...
If your business is trying to reach a large target audience, then it’s about time you start shifting your efforts online. Your business goals don’t have to change, but the way you approach those goals needs to conform to the way people receive information. Once...
Is your marketing funny? Maybe it should be. (At least sometimes.) Humor is a great way to differentiate your product or service, making your message memorable and increasing your visibility. At the same time, you must balance humor with marketing information....
Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned...
According to IDG’s B2B Content Marketing Trends survey, infographics are the fastest growing content type on the web. Twenty-percent of B2B companies say they are using infographics as part of their content marketing efforts. This is up 150% over year over year. There...
In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when it came to marketing luxury goods. The survey asked consumers and specifically a subset of those defined as “affluents” (those with incomes of $75,000+) about the...
