For many small businesses, the majority of sales come from a small proportion of repeat customers who are loyal to the brand. This is good news, because it’s far easier to market to and retain existing customers than to spend time and money chasing after new leads....
In this multi-channel, digital age, how do you interact with your target audience in a meaningful way that drives success? It can sometimes be easy to get distracted by all the bells and whistles of every possible strategy. But we at Superior Business Solutions...
Refining your messaging or branding or goals is probably one of the defining New Year’s resolutions for any business. You don’t need to change entirely; you just need to redirect your focus and fine-tune. Well, if you’ve gathered analytics from last year then you...
Have you set any New Year’s resolutions this year? As a cultural phenomenon, resolutions are just another way of acknowledging that a new year is a new start. They are often a little cliché and not often followed through for the entire year, but they can be, and they...
Whether it’s a business, franchise, service organization, or some other enterprise, engaging and retaining customers is your most important function. Where do you start? November’s blog posts here at Superior have been all about getting your marketing campaign off the...
As a growing franchise with many other concerns on your mind, print marketing might seem like a lesser importance than digital marketing. We live in a digital world, after all, but that’s one reason why print marketing is so essential. It stands out. And thanks in...
Marketing is essential for any business endeavor, but in 2015, being a franchisor will mean an even more intense marketing campaign to get things off the ground. It’s never a bad idea to work on improving your marketing efforts whenever possible, but this Forbes...
Print is essential to running a franchise or service industry. It’s essential to running any enterprise. Documents, business cards, whitepapers, you name it – not everything is digital, and it never will be. If you are running a business, print management will remain...
The 365-Day Reach As we talked about in a recent promotional calendar post, this is a very effective way to stay in front of your clients and potential clients all year long. They are easy to make, inexpensive, flexible because they can be just about any size or...
It’s Officially Holiday Season Until the End of the Year. How Will Your Brand Make the Most of the Opportunities? In mid-August they were already selling Halloween Oreos at the grocery store…and that’s the first hint that holiday season is upon us. As the days...
Go Green for Great ROI Guest post by SBS Senior Promotional Marketing Specialist In part 1 of my article on green marketing, I talked about why green marketing matters to your target market. If you missed it, you can catch up here. Today though I want to give you 6...
Your Promotional Gear Can Be More Than Thrift Store Material Offering promotional gear is a great way to gain brand awareness, increase loyalty, and boost sales. But the market is littered with odds and ends like mugs, pens, and cheap T-shirts that end up filling...
Want to Increase Sales? It’s Time to Start Working Smarter, Not Harder. Here’s How As all of our lives are lived at super warp speed trying to balance our work duties, our family lives, and still trying to squeeze in some time for our social lives, I find...
At Superior Business Solutions, we provide design, print, inventory, and fulfillment services for all types of business forms and other print documents. It doesn’t matter what industry you’re in or what application you plan on using your business forms for. We develop...
Want to Stay Up to Date with the Latest Trends in Manufacturing? Then You Need This Top 10 List Trade shows are an extremely effective way to market and connect with the best of the industry. After researching over 150 trade shows throughout the United States, our...
Want to Generate Double Digit Savings in Manufacturing? Today, manufacturers are facing many dilemmas. From smaller workforces to sustainability issues and manufacturing plants moving out of the United States and overseas, the complexities being faced by our friends...
Introducing a More Efficient Breed of Labels In with the new, out with the old! Not a mantra I always endorse without a second thought, but when it comes to these new trends in brand and packing labels, I can’t think of a better slogan. Labels represent the identity...
Is Paper Really a Sustainable Option? Earth Day has come and gone. A few people noticed. A few wore green. Some may even have tried to recycle more than usual, but to be honest Earth Day is one of those ‘holidays’ that’s hardly worth marking your calendar for—like...
All this talk about sustainable print and responsible forestry is important, especially for a marketing company that relies heavily on print as an essential marketing enablement strategy. In a digital business world, print can introduce some much-needed freshness to...
10 Ways To Print Green and Eco-Friendly Green is the color of the generation. Environmentally conscious businesses and consumers have proven that this is not a fad, and they’re waiting for the rest of us to catch up. Our concern for the Earth is here to stay, and the...
