Paper Wins This “Screen Test”…What This Means For Marketing
More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.
How to Create Sales Opportunities with Promotional Products
Here’s How to Create Sales Opportunities with Promotional Products You wrestle with many important business decisions but often the task of choosing promotional giveaways for trade shows, golf outings, sales calls and company events and initiatives gets handed...Make GoToPrint Your Overnight “Go-To” Printer…It Could Save a Sale
I’m willing to bet that every person reading this post has had an experience something like this. You worked for a week preparing an important presentation to win a new piece of business. You did your homework, you put in the hours, and you had things ready in plenty of time.
Study Shows Direct Mail Marketing Can Grab and Hold Attention
Printed Marketing Stands Out Celebrate a birthday lately? If so, you probably got a number of emails and Facebook messages, most of which contained the “default” applicable words “Happy Birthday.” It’s nice that people expressed their good wishes, certainly, and you...Look Alive! Print Sure Does
Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.
6 Benefits of e-Procurement for Operations and Logistics
Control Quality and Costs Across Your Organization It seems like such a simple thing. You have different offices spread across the region or the country, but they use (or should use) the same forms, literature, and supplies. Everyone should be on the same page. But...Want More – and More Profitable – Appointments?
How to Get Appointments with Prospects Almost every business depends on effective selling. I know ours does, and ditto for most of the people I talk to. And in selling, there’s no substitute for talking to potential customers face to face. But that’s no easy thing to...Want Great Marketing ROI? Just Try a Letter!
Why Not Just Try a Letter? When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? The results are in and as I recently told you, Direct Mail works, but why not just try a letter? Letters...Make Graphics and Color Sell for Success!
When you think about marketing that packs a punch, your thoughts most likely turn to the list, the pitch, and the incentives. But when it comes to the design, how much thought do you put into your images and the color of your graphics? As long as they look good, is...Could 3D Printing Work for Your Business?
3D Printing Made Easy…We Have You Covered 3D printing is no longer on the fringes of marketable technology. It’s happening every day, and it is an ideal solution for creating original objects, prototypes, mock-ups and so much more. It can give customers from a broad...What Is Marketing Enablement?
Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...4 Ways to Integrate Print and Social Media for Marketing Success
Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...10 Tips for a Successful Direct Mail Campaign
Direct Mail Is Still Relevant If you read my last post, you’ll know that direct mail is not dead or even dying. It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling....Why Direct Mail Still Works and Your 8 Tips for Success
Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...The Easy Way to Manage Your Print and Promotional Products
It’s All About the Process For the last few weeks we’ve been talking about how print commodity management and management of your promotional product purchases can be simplified through our methods of print and promotional management. Commodity management of your print...How to Simplify Commodity Management with Corporate Kiosk and Promoplace Technologies – Part 3
Print Commodity Management and Management of Promotional Products Made Easy Three Part Guest Post by Steve Bramble, Superior Business Solutions Director of Program Implementation Commodity management of your print and program management of your promotional products...