Are You Ashamed of Your Business?
Is Your Promotional Marketing Hiding Behind Name Brands and Just Plain Hiding YOURS? Today, I’m posting another installment in a series on the valuable promotional marketing programs your business might be missing. And this one starts with a pretty tough question for...
Add that “Special Something” to Your Events with Promotional Marketing
Events Draw People…Promotional Marketing Draws Their Attention I hope today’s post will be eventful for you. I’m continuing our series on how your business can take full advantage of promotional marketing programs. Today’s topic: special events. I plan to show...
Promotional Marketing Helps Your Direct Mail DO More
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
10 Promotional Marketing Programs Your Brand May Be Missing?
What are the 10 Promotional Marketing Programs Your Brand May Be Missing? In this first post in our series, find out about how a custom company store for promotional products can lead the way for many of your marketing programs.
How to Choose the Best Promotional Umbrellas
Choose Carefully So You Don’t Get Soaked On Tuesday, I shared some research on the value of including umbrellas in your promotional marketing program. To put it simply, consumers love them and hang onto them longer than almost any other promotional marketing...
Are Promotional Umbrellas Worth the Spend?
New promotional items are popping up all the time that you can stock in you custom online company store for promotional products, including … umbrellas! Find out how effective these brand ambassadors can be for you at your next trade show or marketing event.
How to Engage Prospects AND Customers with Print Marketing
Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...
How Your Business Can Stand Out with Print Marketing
Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
Facebook Failing You? Print Marketing Won’t
Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...
How to Create an Online Company Store for Promotional Items
Imagine having a carefully selected group of promotional items ready for simple ordering and reliable fulfillment. That’s what an online company store can do. And big benefits such as quality and consistency, the removal of stress and wasted time while maximizing the benefits of custom company promotional items.
Why Inspiration Matters to Your Sales Process
See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.” I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...
Using Variable-Print Technologies for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
Assessing the Marketing Enablement Benefits of SMS Text Marketing
Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
How QR Codes Work as a Marketing Enablement Tool
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Will proLEAD Lead Generation Work as a Marketing Enablement Tool?
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...
Assessing Marketing Enablement Services
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Need Custom Pens in a Rush?
Custom Pens Get Results. And Right Now You Can Get Them Faster. This post is about all about custom pens, so let’s get to the point. First, custom pens are an excellent promotional item to hand out at this time of year. Second, our special November offer means...
How to Make a Custom Branded Calendar Your Customers Will Beg For
How to Make a Custom Branded Calendar That Works for Your Business AND Your Customers and Prospects Custom branded calendars remain one of the most popular promotional gifts a business can distribute to customers and prospects. The more pressed and over-scheduled our...