Smarter Marketing Through Print Management
Smarter Marketing Through Print Management Means a Better Bottom Line For many people, the “magic” of digital communications is starting to fade. They see that when an entire communications program is entrusted to web, email and social media efforts, there is a great...5 Ways To Win With Your Next Introductory Sales Call
How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...Could Print Newsletters Be Your Secret Marketing Weapon?
3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...5 Reasons Print Needs to Be Part of Your Content Marketing Mix
Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...How To Turn Your Leads Into Sales
Leads are important to your business, of course, but leads aren’t merely commodities to gather and store like a squirrel stashes acorns. Leads need to be carefully tended to, monitored and developed because only when they grow into conversions do they add any value to your bottom line.
Look Alive! Print Sure Does
Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.