Don’t Let False Perceptions Linger… Today I have good news…and it provides a good lesson for all of us in business going forward. You might remember that in a recent post, we reported on an article in Popular Science that parroted many common misperceptions...
Eco-Friendly Print Ideas to Celebrate Earth Day Every Day! Happy Earth Day! And I say that proudly on behalf of Superior and the whole print-on-paper industry. If you read Thursday’s post, you know we have plenty to celebrate as one of the most recyclable products and...
Popular Science Got It Wrong on Paper. Here are the Down-to-Earth Facts on Sustainable Paper Spoiler alert: no, paper is not bad for the planet. And we’re proud to use this forum to tell you the real story. But first, let’s start with another little story. Twelve...
With NY Bill 1185, Not Going Green with Your Packaging May Cost You Green…But Going Green Will Pay Dividends! I want to use this post to call your attention to legislation currently working its way through the New York State Senate. New York Bill 1185 will...
Today’s Products Come Wrapped in Environmental Friendliness Today, I’d like to focus on one of our products that I don’t talk about often. And it’s the one that can make your products more environmentally friendly and more appealing to consumers who care about the...
Our Most-read Print and Promo Blog Posts of the Year I’d like to start today’s post with a big THANK YOU! Why? Well, this has been a very challenging but rewarding year. I’m grateful for the fact that even with all the distractions, traffic to this blog nearly doubled...
Print That Saves Our Planet—What’s New That We Can Do? With COVID-19 dominating the news every hour, you might be wondering “what on earth can we talk about instead?” Well – how about…the earth? Did you remember or even know that Earth Day is April 22? I...
79% of Consumers Prefer Print You’ve probably experienced it yourself. You receive an invoice from a vendor encouraging you to drop print, “Go Paperless” and consent to receiving all further communication digitally. Many businesses imply an environmental benefit to...
Promotional Items Let Your Brand “Tag” Along! I’m just kidding in the headline, of course. No matter how well you get along with your clients and customers, they’d probably prefer to vacation separately! Still, chances are that a well-chosen promotional item...
It’s Time to Go Paperless…Wait a Minute I saw an article on LinkedIn the other day that really caught my attention. In it, Phil Riebel, the president of Two Sides North America, provides some very thoughtful insights about paper and its role in...
Our Apparel Partner: Storm Creek We’ve talked about promotional products ranging from calendars to umbrellas, but if you’re looking for some sporty apparel that also happens to have the added benefit of being highly sustainable, then don’t overlook our partner, Storm...
Go Green for Great ROI Guest post by SBS Senior Promotional Marketing Specialist In part 1 of my article on green marketing, I talked about why green marketing matters to your target market. If you missed it, you can catch up here. Today though I want to give you 6...
Green Marketing Matters When looking for ideas for your next branded promotional products for marketing, safety programs, employee recognition and awards, corporate gifts and more, you might be wondering, “Is there really that much of a difference between standard...
Introducing a More Efficient Breed of Labels In with the new, out with the old! Not a mantra I always endorse without a second thought, but when it comes to these new trends in brand and packing labels, I can’t think of a better slogan. Labels represent the identity...
Paper Is Absolutely A Renewable Resource April is wrapping up, and as we hurtle through spring, Superior Business Solutions takes a look back through our sustainability conversations throughout the month. The theme of the month seems to have been as much about the...
Is Paper Really a Sustainable Option? Earth Day has come and gone. A few people noticed. A few wore green. Some may even have tried to recycle more than usual, but to be honest Earth Day is one of those ‘holidays’ that’s hardly worth marking your calendar for—like...
Think Print and Paper Isn’t Sustainable? Think Again! Paper has been an essential part of communication and culture across the world for a very long time, and it’s still an indispensable resource in today’s society. Especially in marketing, businesses have a...
10 Ways To Print Green and Eco-Friendly Green is the color of the generation. Environmentally conscious businesses and consumers have proven that this is not a fad, and they’re waiting for the rest of us to catch up. Our concern for the Earth is here to stay, and the...
Why Eco-Friendly Matters to Your Customers in Today’s Marketplace The last few years have brought about a huge emergence of digital and printing technologies and strategies to help enterprises increase customer awareness. But there has also been an unparalleled...
3 Eco-Friendly Print Solutions The future of shipping has arrived, and it’s an eco-friendly solution that will help us create a more sustainable printing industry than ever before. As we said in our last post, the paper and print industries are more sustainable than...
