IRC Labels Increase Sales and Reduce Retail Losses
Want to Increase Sales and Reduce Retail Losses? IRC Labels Do It All! IRC labels have been a pretty popular topic in marketing and sales circles lately. One big reason, as I mentioned last week, is that they have the highest redemption rate of all types of coupons....
Supply Chain Technology Trends…Are You Ready?
Supply Chain Technology Shake-ups Ahead! We’ve discussed supply chain management quite a bit in this space, and for good reason. New supply chain technology shake-ups have already made a dramatic difference in the way companies across many industries address their...
Stop Wasting Money and Time on One-Off Printing
Is One-Off Printing Costing Your Business? It’s bad enough that one-off printing projects call to mind that “reinventing the wheel” cliche, but it’s worse when you consider who has to do it. A stand-alone project usually means that someone who...
Operating Multiple Locations? An Online Company Store Benefits Your Bottom Line
Corporate Kiosk…Let Me Count the Ways Money I’ve noticed that lately I’ve been mentioning Corporate Kiosk™ frequently. That’s because to me, it’s such an obvious advantage in so many situations. But I know people throw those generic claims like “efficiency” and...PTI Labels That Stick To Adhere Throughout The Supply Chain
Produce Suppliers, You Need PTI Labels for Compliance…And We’re Making Them Stick! From labels that help logistics and fulfillment for manufacturers and warehouse operations, to labels for bottles of craft beer actually made out of hops, we have had over 90...3 Ideas To Be More Productive at Work
Looking for Ways to Be More Productive at Work? The annual “Lions’ Lament” is starting around these parts, so that means football season (and fall) is dead ahead. If your office enjoys a bit of a relaxed attitude during the summer months, it’s time to get back to an...Here’s How to Make Products Fly Off Your Shelves
IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...How To Reduce Print Supply Chain Costs With Print Management
Print Management Saves You Money And More In Your Print Supply Chain Last week, I talked about the ways that having a print supply chain management system in place can help you streamline your marketing efforts and make the entire process more efficient and more...
Promotional Items…Why You Need A Game Plan
A strategy for promotional items means better choices, better results, and better business all around. From planning for seasonal events, to having a year-round online company store for promotional products, having a solid game plan is the only way to go.
Smarter Marketing Through Print Management
Smarter Marketing Through Print Management Means a Better Bottom Line For many people, the “magic” of digital communications is starting to fade. They see that when an entire communications program is entrusted to web, email and social media efforts, there is a great...How to Increase Sales with IRC Labels
What Are The Benefits To Using IRC Labels? Last week, I gave you some basic information about Instant Redeemable Coupon (IRC) labels. There’s a reason you see more and more of them today while shopping, or even browsing your favorite newspaper or magazine. Actually,...What Are IRC Labels and How Will They Increase Sales?
Secret Weapon IRC Labels, Also Known as Instant Redeemable Coupons, Spur On-the-spot Sales! Simply put, Instant Redeemable Coupons or IRC labels are labels affixed to products and/or printed pieces, that customers can just peel off to grab immediate savings or take...What Role Do Labels Play In Your Organization?
In Business Today, Labels Are More Than Logos Ask the average consumer walking through a mall or grocery store what a “label” is, and they’ll probably describe the kind you find on a jar of peanut butter or pair of jeans. That’s only logical as it would be almost...How To Make Promotional Products Work for Your Target Market – Infographic
People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.
If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.
Should You Use Promotional Products as Part of Your Marketing Strategy?
The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.