6 Effective Ways to Use QR Codes to Increase Business Easily and Inexpensively
They’re More Effective Than Ever Is smart marketing dead? Is effective sales strategy dead? No, of course not. So I wish people would stop asking the question “Are QR codes dead?” because that question is just as silly. In fact, here’s a much better question:...
The Secret to Buying the Most Effective Promotional Gifts
Remember That They’re People, Not Job Titles It’s a common question, especially during the holiday season. I’d like to give a gift to my clients and top prospects. Or I’d like to have a little something for my employees to thank them for a year of...
Here’s How to Scare Away Your Competitors and Increase Efficiencies
When You Have Print Supply Chain Management, They Won’t Say “Boo” Sorry for the attempt at Halloween humor. But the spooky season does give me a chance to talk about a frightful mistake many companies are still making with their print management and...
9 Sales & Marketing Enablement Services That Build Business: Part 2
Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
Need an Industrial Label Printer? Here’s How to Work with a Winner
For the Best Industrial Labels, Stick to Experience I’d like to challenge you to think about two things today. The first one is what some custom labels must go through. No, not those arty little labels on wine bottles and fine cosmetics. Here, I’m talking about labels...
10 Creative Promotional Items for the Financial Industry
Promotional Business Builders You Can Bank On Some time ago, we did a post about how promotional marketing can be of value in the financial services industry. But today, I’d like to revisit that topic and offer more detail on a specific list of ten promotional items....
10 Quotes to Help You Smile Away the Stress
Laugh More, Stress Less We all know work can be rewarding and fulfilling. But it can also be stressful. According to surveys conducted by the American Institute of Stress, it’s one of the most common sources of stress. That’s certainly no surprise. Work overload,...
Office Tips: 5 Easy Ways to Get Out by 5 p.m.
Living at the Office is Overrated Chances are you love your job. You normally don’t get to be an owner, manager or successful without feeling that way. But that doesn’t mean you want to spend every waking hour doing that job. Some still view “burning the midnight oil”...
5 Vacation “Lessons” That Can Make You More Productive
Make Those Vacation Benefits Last We’ve all heard it. Vacations refresh and energize us to be more productive. And, unfortunately, Americans often leave vacation days “on the table” because they are too stressed to risk the time away. There’s plenty of research to...
Procuring the Best Custom Labels: Part 3 – Personalization
Labels Customized to Perform for You A label or tag conveys important information, naturally. It might identify a product, carry distribution or tracking information or a dozen other things. But if you want the best custom labels for your business, you must consider...
Drive Business With Automotive Promotional Items: Part 1 of 4
Is Your Business Car-Connected? You “Auto” Read This. You know what man invented right after the wheel? I’m guessing the horn, so he could let the guy in front of him know he should move his wheel a little faster. Okay, silly joke. But today and for the next few...
Check Out a Note-Worthy Promotional Gift
Clients and Prospects Will Be Organized – and Impressed with This Promotional Gift If your business hands out promotional gifts to customers and prospects (and I believe you should), you really ought to take notes as you read today’s post. That’s because it’s...
3 Winning Ways to Use QR Codes
Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....
GoToPrint…What is It and Why Should It Be Part of Your Business Plan?
GoToPrint Helps Perfect Your Presentations If you’re not exactly sure what “GoToPrint” means, both you and your business are about to get a valuable boost. GoToPrint is an amazingly versatile sales enablement service. It simply helps your business look better and more...
How to Make Money Instead of Mistakes with Promotional Items
Failure to have an effective marketing plan can cost you money and end with missed opportunities. With an effective marketing plan in place for you next event, you can leverage your company’s online store as a resource for how to make the most of any opportunity.
How To Build a Business That Lasts
Better Call Bill (English, That Is) The answer? You need to attract young talent, keep clients happy and be creative in every endeavor. That’s the sage advice you’ll find highlighted in the Feb. 19 Executive Perspective in Print & Promo magazine. The article is an...
Looking for Managed Print Service Providers Near You? STOP
Find One That Matches Your Needs, Not Your Zip Code I’m happy to report that the message is getting out. Companies that stress the importance of efficiency are starting to “get it.” They realize they need to apply the same diligence to dealing with their...
What You Don’t Know Might Be Costing You
How Many of Our “Other Services” Are You Missing? “Wow. I didn’t know you guys did that!” You’d be surprised how often we hear that. (I’m just quoting here, don’t blame me for the “guys” part.) But most people know Superior Business Solutions primarily for...