Go On Vacation With Your Customers This Summer
Promotional Items Let Your Brand “Tag” Along! I’m just kidding in the headline, of course. No matter how well you get along with your clients and customers, they’d probably prefer to vacation separately! Still, chances are that a well-chosen promotional item...3 Business Takeaways From New Print On Demand Paris Bookstore
Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this? A new bookstore opening? You’ve all heard the pronouncements that print is dead in one way or another. Well, the opening – or re-opening – of this print-on-demand...When Invoice Processing Goes Wrong…Your Business Pays
When Invoice Processing Goes Wrong, The Cost to Your Business is High Whether the invoice processing is completed internally or externally, you expect every invoice to be prepared, and delivered via USPS, fax or email with trackable results. If a customer calls and...5 Ways To Win With Your Next Introductory Sales Call
How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...Direct Mail With Video? Here’s a Marketing Approach You Have to Watch
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...Should You Use Promotional Products as Part of Your Marketing Strategy?
The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.
Offices All Over the Place? Your Print Materials Don’t Have To Be
Many Locations? You Need One Quality Standard for Print Chances are good that your enterprise operates in more than one location. If you are in manufacturing, you may have several production facilities, warehousing and administrative offices. Perhaps you are a retail...Supply Chain Management. It’s Time to Build, Not Bid
Your Print Supply Chain and Promotional Product Management is Too Important For The “Deal of the Day” In a recent post, I talked about the importance of taking a consultative approach, rather than dealing with print projects or promotional product order as a “one-off”...Digital Statement Processing: The Key To Cash Flow
Electronic Invoicing Is More Secure, More Accurate, and More Profitable Sometimes big ideas are hiding in less-than-obvious places. Many companies consider billing, invoicing and collecting activities as something of a necessary evil. This is pretty natural. While...Could Print Newsletters Be Your Secret Marketing Weapon?
3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...5 Reasons Print Needs to Be Part of Your Content Marketing Mix
Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...Transactional Vs. Consultative Approach to Print Supply Chain and Promotional Product Management
Is a Transactional Approach to Your Print Supply Chain and Promotional Product Management Costing You and Your Company Time and Money? Thinking they will save money, there are still plenty of companies out there, both big and small, who take a “transactional”...ISO Agrees: You Can’t Beat the System
Part #8 and the Final Post in a Series: What Our ISO Certification Means to You Today, I’d like to wrap up our series on the many ways our ISO certification helps our Superior Business Solutions’ customers. It’s very fitting that the particular standard I’d like to...Leading – The Way To ISO Certification
Part #7 in a Series: What Our ISO Certification Means to You Today I’m checking in with another look at how our customers are impacted by Superior Business Solutions’ ISO Certification and the things we do to maintain it. Each post will discuss one of the key content...Smart Manufacturing…Small and Mid-sized Companies It’s GO TIME!
5th and Final Post in a Series: What You Need To Know About Smart Manufacturing My final post in this series on smart manufacturing may be the most important one for you. So far, since my initial post “What Is Smart Manufacturing, Exactly?” where I...IoT Provides the Fuel for Smart Manufacturing
#3 and Final Post in a Series: What You Need To Know About Smart Manufacturing So far in this series, we’ve taken a pretty broad look at the trend toward smart manufacturing. In my initial post I gave a general introduction of the concept and how smart manufacturing...Smart Manufacturing and YOUR Bottom Line
In my post introducing this series on Smart Manufacturing last week, I talked about the benefits of smart manufacturing. Machines equipped to “talk” with one another can make adjustments instantly, using real-time data to maximize production. Human interaction is minimized, which reduces the possibility of erroneous reading or slow response times.
I also mentioned that, for all its advantages, smart manufacturing isn’t embraced by everyone. In fact, in its 2014 Manufacturing Outlook Survey, the American Society for Quality (ASQ) found that 87 percent of U.S. companies are not yet using it at all. In fact, 37 percent of the businesses surveyed stated they had no interest in smart manufacturing.
What Is Smart Manufacturing, Exactly?
What YOU Should Know About Smart Manufacturing. #1 In A Series. It’s certainly not a new sentiment, but it may be truer today than ever…if you aren’t moving forward, you’re falling behind. The hyper-competitive business landscape has made pressure a 24/7...The Best Decisions Are Based On Facts…ISO Says So
There’s plenty of bravado out there that suggests that “going with your gut” and having the courage to take chances is a trait of great leaders. But the process we completed to achieve ISO 9001:2008 certification helped us realize one thing very clearly: if you have a choice between intuition and information, go with the facts.