Custom Labels Help The Food and Agriculture Industries Cut Costs

Containing Costs in the Food and Agricultural Industries with Custom Labels (Part 2 of 2.) On Tuesday, my post focused on the ways that you can turn a “commodity” like printed custom labels into a surprisingly large source of savings for your business with...
The Power of Print is Back for Marketing

The Power of Print is Back for Marketing

Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...
IRC Labels Increase Sales and Reduce Retail Losses

IRC Labels Increase Sales and Reduce Retail Losses

Want to Increase Sales and Reduce Retail Losses? IRC Labels Do It All! IRC labels have been a pretty popular topic in marketing and sales circles lately. One big reason, as I mentioned last week, is that they have the highest redemption rate of all types of coupons....
IRC Labels Put Your Brand in the Right Place at the Right Time

IRC Labels Put Your Brand in the Right Place at the Right Time

IRC Labels Mean On-the-spot Savings and a Win for New Customers and Your Business! We’re not just business people; we’re consumers, too just like you. I would imagine that most of us can appreciate the impact an Instant Redeemable Coupon or IRC labels can have on us...
Supply Chain Technology Trends…Are You Ready?

Supply Chain Technology Trends…Are You Ready?

Supply Chain Technology Shake-ups Ahead! We’ve discussed supply chain management quite a bit in this space, and for good reason. New supply chain technology shake-ups have already made a dramatic difference in the way companies across many industries address their...
Can You Guess Which Brands Are Most Trusted by Consumers?

Can You Guess Which Brands Are Most Trusted by Consumers?

New Reader’s Digest Survey Shows Which Brands Consumers Trust The Most Walk down your average supermarket aisle, and you’ll see hundreds, even thousands of brands. Often, you’ll see plenty of familiar names in the same category, and you might think most...
5 Motivational Quotes for Business from the Late, Great Arnold Palmer

5 Motivational Quotes for Business from the Late, Great Arnold Palmer

5 Lessons We Learned About Business from Mr. Palmer Recently, I was saddened to hear of the passing of Arnold Palmer. While the golf world certainly lost an iconic figure, there are few among us, golfers or not, who didn’t feel somehow fond of Arnie. He won his last...
What Corporate Gifts Will You Give Key Customers This Holiday Season?

What Corporate Gifts Will You Give Key Customers This Holiday Season?

Want to Get Noticed with Corporate Gifts this Holiday Season? Better Get Busy! Most of us love to complain about how early retail stores start their seasonal promotions. It seems like Halloween candy replaces school supplies on about September 1, and the decorations...
Stop Wasting Money and Time on One-Off Printing

Stop Wasting Money and Time on One-Off Printing

Is One-Off Printing Costing Your Business? It’s bad enough that one-off printing projects call to mind that “reinventing the wheel” cliche, but it’s worse when you consider who has to do it. A stand-alone project usually means that someone who...
Custom IRC Labels and These Three Ideas Will Increase Sales

Custom IRC Labels and These Three Ideas Will Increase Sales

Custom IRC Labels and These Three Ideas Will Increase Sales In several recent posts, I’ve mentioned the success businesses are enjoying with instant redeemable coupon labels, also called IRC labels. Basically, these are coupons in the form of adhesive labels that can...

3 Ideas To Be More Productive at Work

Looking for Ways to Be More Productive at Work? The annual “Lions’ Lament” is starting around these parts, so that means football season (and fall) is dead ahead. If your office enjoys a bit of a relaxed attitude during the summer months, it’s time to get back to an...

Here’s How to Make Products Fly Off Your Shelves

IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...
Promotional Items…Why You Need A Game Plan

Promotional Items…Why You Need A Game Plan

A strategy for promotional items means better choices, better results, and better business all around. From planning for seasonal events, to having a year-round online company store for promotional products, having a solid game plan is the only way to go.

How to Increase Sales with IRC Labels 

What Are The Benefits To Using IRC Labels? Last week, I gave you some basic information about Instant Redeemable Coupon (IRC) labels. There’s a reason you see more and more of them today while shopping, or even browsing your favorite newspaper or magazine.  Actually,...

Post-it® Notes Proves the Power of Print and Paper

More Evidence Digital Alone Doesn’t Get It Done. Today More Than Ever, We All Need The Power of Print and Paper We often share information here about the power of print and paper.  The tangible benefits of printed pieces are significant, and apply to everyone. I...

What Are IRC Labels and How Will They Increase Sales?

Secret Weapon IRC Labels, Also Known as Instant Redeemable Coupons, Spur On-the-spot Sales! Simply put, Instant Redeemable Coupons or IRC labels are labels affixed to products and/or printed pieces, that customers can just peel off to grab immediate savings or take...

Drop Print for Digital Communications? Consumers Say “No Thanks!”

79% of Consumers Prefer Print You’ve probably experienced it yourself. You receive an invoice from a vendor encouraging you to drop print, “Go Paperless” and consent to receiving all further communication digitally. Many businesses imply an environmental benefit to...

Craft Brewers, These Hops Labels Are For You!

Craft Beer Makers, These Hops Labels Show Your Customers What You’re Made Of! It’s hard to go through a day without news in the craft brewer space; a new local microbrewery or brewpub has emerged, or an existing brewery has introduced a new beer. According to the...