Are You Ashamed of Your Business?
Is Your Promotional Marketing Hiding Behind Name Brands and Just Plain Hiding YOURS? Today, I’m posting another installment in a series on the valuable promotional marketing programs your business might be missing. And this one starts with a pretty tough question for...
Promotional Marketing Helps Your Direct Mail DO More
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Preventing Document and Data Security Breaches Before They Happen: Part Two
How Expertise Keeps Your Data and Business Safe Welcome back. On Tuesday, we continued our discussion on data security. In a recent post, I also recapped a few of the serious data security breaches suffered by well-known companies already this year. And they weren’t...
Preventing Customer Document and Data Security Breaches Before They Happen: Part One
It Can Happen to Any Business. But It Doesn’t Have to Happen to YOURS. In Thursday’s post, I mentioned ten of the most noteworthy data breaches that have happened already in 2018. I’d love to say I didn’t mean to scare you, but I did. That’s because we at...
The 10 Biggest Data and Document Security Breaches of 2018. Is Your Business Next?
How to Protect Your Customers and Your Business From Data and Document Security Breaches A week rarely passes with no mention of yet another data theft or security breach affecting thousands of businesses and millions—even billions—of consumers around the world. As...
Get the Facts on Print and Paper to Guide Your Business from Supply Chain to Marketing
Proof Positive That Print Helps Your Businesses Succeed Thursday I talked about offering customers the choice of printed invoices and statements, rather than a “digital only” system. I shared research from Two Sides North America that proves consumers are less...
How to Create a Disaster Recovery Plan for Data, Print and Email: Part 2
Protect Your Data and Your Customer Relationships Last week I pointed out the importance of having a disaster recovery plan. In that post, I wanted to emphasize first, that natural disasters like floods and hurricanes aren’t as rare as you might think—and effect...
How to Create a Disaster Recovery Plan for Data, Print and Email: Part 1 of 2
The Real Disaster is Not Having a Plan: Part 1 of 2 Your business doesn’t just put products or services into the marketplace. It puts food on the table for you, your employees and their families. You work hard every day to increase the success of your business....
Are Promotional Umbrellas Worth the Spend?
New promotional items are popping up all the time that you can stock in you custom online company store for promotional products, including … umbrellas! Find out how effective these brand ambassadors can be for you at your next trade show or marketing event.
Need Custom Team Uniforms Fast? We’re Game!
Coming Through in the Clutch with Jerseys in a Jiffy Guest Post by 25-year print and promotional sales representative, Pat Koczenasz Last week, Tim told you about a process called dye sublimation and explained how we can use it to get sports uniforms and...
The Best Ways to Demotivate Your Team
Are Your Workers Inspired—or Indifferent? For the last couple of weeks, I’ve been talking about how to inspire your team. This all started with a fascinating article I read in Forbes. Its key point is that you can’t motivate others; that comes from within. The best...
5 Activities That Can Inspire Your Team
Attitudes Inspire, But Activities Generate Impact In my last post, I suggested some ways that your behavior as a manager or boss can help inspire your team to deliver peak performance. Most of them were fairly dramatic, like making sure you share the company’s...
5 Behaviors That Can Inspire Your Team to Succeed
Forget Motivation: Provide Inspiration Teamwork seems like an overused word these days. But you don’t have to own or manage a business for very long to appreciate its importance. You quickly learn that to maximize productivity, you need everyone working to the best of...
Promotional Kitting Made Easy
How to Avoid Time, Space, and Cost Hassles Let’s continue our discussion of promotional kitting. In my last post, I started out by talking about what promotional kitting means. At the end, I promised today I would share a few tips on how to make promotional kitting...
What Is Promotional Kitting?
Promotional Kitting Generates Profitable Results We’ve been talking here recently about kitting and fulfillment. Today, I’d like to focus on promotional kitting. Because promotional kitting combines strategic thinking and creativity to generate profitable results....
What is Kitting and Fulfillment?
Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…” Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...
How to Ensure Your Custom Labels Stick
Preventing Problems with Your Custom Labels Labels on consumer and business-to-business products carry your brand identity to market. What you put on the outside of that jar, can, box or bag matters. It is the only thing that differentiates you from your competition...
How to Make Your Marketing Memorable with Print
Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...