Preventing Document and Data Security Breaches Before They Happen: Part Two
How Expertise Keeps Your Data and Business Safe Welcome back. On Tuesday, we continued our discussion on data security. In a recent post, I also recapped a few of the serious data security breaches suffered by well-known companies already this year. And they weren’t...
Preventing Customer Document and Data Security Breaches Before They Happen: Part One
It Can Happen to Any Business. But It Doesn’t Have to Happen to YOURS. In Thursday’s post, I mentioned ten of the most noteworthy data breaches that have happened already in 2018. I’d love to say I didn’t mean to scare you, but I did. That’s because we at...
The 10 Biggest Data and Document Security Breaches of 2018. Is Your Business Next?
How to Protect Your Customers and Your Business From Data and Document Security Breaches A week rarely passes with no mention of yet another data theft or security breach affecting thousands of businesses and millions—even billions—of consumers around the world. As...
How to Create a Disaster Recovery Plan for Data, Print and Email: Part 2
Protect Your Data and Your Customer Relationships Last week I pointed out the importance of having a disaster recovery plan. In that post, I wanted to emphasize first, that natural disasters like floods and hurricanes aren’t as rare as you might think—and effect...
How to Create a Disaster Recovery Plan for Data, Print and Email: Part 1 of 2
The Real Disaster is Not Having a Plan: Part 1 of 2 Your business doesn’t just put products or services into the marketplace. It puts food on the table for you, your employees and their families. You work hard every day to increase the success of your business....
Are Promotional Umbrellas Worth the Spend?
New promotional items are popping up all the time that you can stock in you custom online company store for promotional products, including … umbrellas! Find out how effective these brand ambassadors can be for you at your next trade show or marketing event.
Need Custom Team Uniforms Fast? We’re Game!
Coming Through in the Clutch with Jerseys in a Jiffy Guest Post by 25-year print and promotional sales representative, Pat Koczenasz Last week, Tim told you about a process called dye sublimation and explained how we can use it to get sports uniforms and...
The Best Ways to Demotivate Your Team
Are Your Workers Inspired—or Indifferent? For the last couple of weeks, I’ve been talking about how to inspire your team. This all started with a fascinating article I read in Forbes. Its key point is that you can’t motivate others; that comes from within. The best...
5 Activities That Can Inspire Your Team
Attitudes Inspire, But Activities Generate Impact In my last post, I suggested some ways that your behavior as a manager or boss can help inspire your team to deliver peak performance. Most of them were fairly dramatic, like making sure you share the company’s...
5 Behaviors That Can Inspire Your Team to Succeed
Forget Motivation: Provide Inspiration Teamwork seems like an overused word these days. But you don’t have to own or manage a business for very long to appreciate its importance. You quickly learn that to maximize productivity, you need everyone working to the best of...
Promotional Kitting Made Easy
How to Avoid Time, Space, and Cost Hassles Let’s continue our discussion of promotional kitting. In my last post, I started out by talking about what promotional kitting means. At the end, I promised today I would share a few tips on how to make promotional kitting...
What is Kitting and Fulfillment?
Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…” Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...
How to Make Your Marketing Memorable with Print
Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...
How to Reach Millennials with Print Marketing
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
How Your Business Can Benefit from Diversification in Print Marketing
Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the USA consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.” I...
5 Invaluable Features of Print Marketing
Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...
Facebook Failing You? Print Marketing Won’t
Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...
Are Millennials Impressed with Print Marketing?
Your Business Will Benefit from Knowing The Answer Many people think millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because millennials want all the print...