Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
For the Best Industrial Labels, Stick to Experience I’d like to challenge you to think about two things today. The first one is what some custom labels must go through. No, not those arty little labels on wine bottles and fine cosmetics. Here, I’m talking about labels...
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
Promotional Business Builders You Can Bank On Some time ago, we did a post about how promotional marketing can be of value in the financial services industry. But today, I’d like to revisit that topic and offer more detail on a specific list of ten promotional items....
Laugh More, Stress Less We all know work can be rewarding and fulfilling. But it can also be stressful. According to surveys conducted by the American Institute of Stress, it’s one of the most common sources of stress. That’s certainly no surprise. Work overload,...
It Won’t Happen Without the Best Promotional Partner I’m willing to bet you don’t describe your business as the “same as the other guys.” You have worked hard to give your business a distinct, unique persona that makes you stand out from competitors. Your story is...
Custom Pink Pens Make a Statement and a Difference You obviously want to promote your business; your employees and their families depend upon it. But you also want to support things that are even bigger than that. So today I’d like to present an opportunity to make an...
Living at the Office is Overrated Chances are you love your job. You normally don’t get to be an owner, manager or successful without feeling that way. But that doesn’t mean you want to spend every waking hour doing that job. Some still view “burning the midnight oil”...
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But those fleeting...
Pigskin Proverbs Can Be Profitable for You I’m a sports fan and the proud father of a college athlete. With football season coming up, I started thinking about what high school, college and pro football teams are hearing from their coaches right now. And it occurred...
Make Those Vacation Benefits Last We’ve all heard it. Vacations refresh and energize us to be more productive. And, unfortunately, Americans often leave vacation days “on the table” because they are too stressed to risk the time away. There’s plenty of research to...
Better Partner = Better Labels Psst—what if I told you there was a big money-saving opportunity for your company “hiding in plain sight?” You would (or ought to be) interested. So today I am beginning a short series on just such an opportunity. It comes in the form of...
Connect with Sales: the Best Tech-related Auto Industry Promotional Items Happy 4th of July week! Enjoy, whether you’re planning a backyard BBQ or a road trip. It is driving season, and as you know, last week I talked about why auto-themed promotional items are so...
Beat The Competition with The Best Automotive Promotional Items That Help Put Safety First In Tuesday’s post, I mentioned some reasons that automotive-related promotional items are such a hit with customers and prospects. Summer is the time for road trips, so we’ve...
Is Your Business Car-Connected? You “Auto” Read This. You know what man invented right after the wheel? I’m guessing the horn, so he could let the guy in front of him know he should move his wheel a little faster. Okay, silly joke. But today and for the next few...
Clients and Prospects Will Be Organized – and Impressed with This Promotional Gift If your business hands out promotional gifts to customers and prospects (and I believe you should), you really ought to take notes as you read today’s post. That’s because it’s...
Not Hocus-Pocus, But Marketing Focus Almost any company would agree with this statement: a great salesperson can quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales call or phone...
Are You Sending the Right Message at The Wrong Time? If you’re a regular reader, you know that I often talk about products, services, and ideas that will save you time in your workday. Usually, it involves promotional items and print management. But I hope you haven’t...
Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....
GoToPrint Makes Your Promotion More Personal … and Effective In Tuesday’s post, I quickly explained “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management technology,...
