One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...
Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins-and-outs of ink is critical to successful design, too. Inks are formulated differently for different purposes and equipment. When manufacturers make ink,...
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
In order to produce a successful 1:1 printing campaign, all you need is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but once you have the data, you have to figure out what to do with it. Often,...
We know that managers can set pretty ambitious goals for their team which naturally forces them to find prospects that are quick to purchase. Just because lead qualifiers gravitate toward this behavior doesn’t mean it is the best strategy for your business in the long...
A trend that I have been noticing with sales people are they are not sharing relevant, new information when talking to their prospects. They are relying heavily on the material provided by the company and not doing anything to set themselves a part from the rest. They...
We all know that 2012 is going to be about quality content. There are so many sources on the web for people to get information from that they are getting overwhelmed and not sure which way to turn. By being their partner/service provider it is your duty to deliver...
Content is key no matter what marketing materials you are working on. Stuffing websites and posts with key words use to increase your search rankings, but in today’s world that is not going to cut it. Search engines are not only looking for the quantity, but the...
Buyers are starting to do research online before making purchasing decisions. Therefore it is important for companies to understand that the content that they put out on the web must create value in order to get noticed and win over the prospect. In many cases,...
Are you starting to use videos to help market your business, but not sure exactly what to do? Many times companies have great videos, but because they don’t know what to do with the videos they never get the full benefit from having them. Below are 5 very...
Are you unsure how to make your social media efforts pay off? This is a concern that I see a lot of people writing about. They are great at getting people to engage and then don’t know what to do with the prospects from there. The whole point of social media is...
What is the first thing that comes to mind when you see the image to the right? Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand...
Once a sales person turns a prospect into a customer there are many directions the relationship can go. It’s important to teach the proper tactics so that each customer has a greater potential of becoming a long term customer. You have to handle each...
The definition of customer loyalty can vary from company to company. That’s why measuring it can be a bit challenging. Many times companies forget that they need to take a step back and figure out what customer loyalty means. Is it someone who only shops with...
How does your customer view your company? Do you have a distant relationship or are you very close? This can vary depending on the client and the type of business you are dealing with. In economic times like these, it’s very important to make sure that each...
Web to print is growing! There are so many benefits such as maintaining brand consistency, customized content, and controlled timing and delivery amounts. We know that our customers find using web to print a lot more convenient and appreciate that we have taken on...
There have been many questions raised regarding email marketing and if it’s dying off. The facts show that email marketing is not going anywhere. According to eMarketer email campaigns are the second largest item on the marketing budget for most companies and...
