Print Commodity Management and Promotional Product Management Made Easy Three Part Guest Post by Steve Bramble, Superior Business Solutions Director of Program Implementation Commodity management of your print and management of your promotional products might sound...
Have you set any New Year’s resolutions this year? As a cultural phenomenon, resolutions are just another way of acknowledging that a new year is a new start. They are often a little cliché and not often followed through for the entire year, but they can be, and they...
Whether it’s a business, franchise, service organization, or some other enterprise, engaging and retaining customers is your most important function. Where do you start? November’s blog posts here at Superior have been all about getting your marketing campaign off the...
Your Promotional Gear Can Be More Than Thrift Store Material Offering promotional gear is a great way to gain brand awareness, increase loyalty, and boost sales. But the market is littered with odds and ends like mugs, pens, and cheap T-shirts that end up filling...
Efficiency Becoming More Important in the Current Banking Environment With fast-paced changes in technology and new entrants rapidly joining the market, many banks are facing challenges to reduce costs and tighten budgets. To combat these trends, some banks are...
How Corporate Kiosk Addresses the Seven Wastes Identified in LEAN and Helps You Beat Your Competition All companies search out ways to improve their business, and one of the most common goals of beating the competition is cutting expenses through waste reduction. This...
Don’t Wait for Long Deliveries Anymore… Have you ever been disappointed by how long a delivery took…or is still taking? If so, then you should look into Speedy Solutions. This is our quick turn program that handles roll and fan-fold labels and delivers them when you...
Personalize Your Marketing to Convert Prospects Direct Mail is one of the most powerful and cost effective ways to generate business leads. Surveys show that personalized communications dramatically increase response rates. Variable-data printing is a form of...
Want to Increase Sales? It’s Time to Start Working Smarter, Not Harder. Here’s How As all of our lives are lived at super warp speed trying to balance our work duties, our family lives, and still trying to squeeze in some time for our social lives, I find...
10 Ways Corporate Kiosk Technology Can Save Your Business Time and Money Innovation leads to technologies that can save your business time and money and here at Superior Business Solutions, our Corporate Kiosk is King. Corporate Kiosk is an on-demand e-procurement...
Print Marketing Will Continue To Thrive In today’s market, many people have written off print marketing as a dead or dying method of marketing. After all, the wave of online marketing has become more and more popular in both B2B and B2C industries. So print marketing...
Looking for Ways to Find Women and Minority Owned Business Partners? Here’s How to Get Started From the automotive to the construction industry and everything in between, there can be many benefits to working with minority and women owned businesses. For...
Improving Online Communication Getting customers to start talking can be a very hard but it is imperative in today’s online marketplace. If you’ve ever attended a networking event or tried to strike up a conversation with an attractive stranger, you...
Promotional Products: A Swift Way To Stand Out If you want people to quickly discover your brand, there’s no better way to do that than with promotional products. Not only does it create brand advocacy that can lead to loyalty, it maneuvers your brand’s name and logo...
Looking for More Time in Your Workday? These 3 Tips Will Help In today’s busy business world with technology pushing us all to perform 24/7/365, it sometimes feels like there just isn’t enough time in the day to be as productive as we would like. Linkedin...
It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the database work for you. The secret is in the Web portal where your content, your templates,...
Is your marketing funny? Maybe it should be. (At least sometimes.) Humor is a great way to differentiate your product or service, making your message memorable and increasing your visibility. At the same time, you must balance humor with marketing information....
Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...
Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned...
According to IDG’s B2B Content Marketing Trends survey, infographics are the fastest growing content type on the web. Twenty-percent of B2B companies say they are using infographics as part of their content marketing efforts. This is up 150% over year over year. There...
