Here’s How to Make Products Fly Off Your Shelves
IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...
Promotional Items…Why You Need A Game Plan
A strategy for promotional items means better choices, better results, and better business all around. From planning for seasonal events, to having a year-round online company store for promotional products, having a solid game plan is the only way to go.
Post-it® Notes Proves the Power of Print and Paper
More Evidence Digital Alone Doesn’t Get It Done. Today More Than Ever, We All Need The Power of Print and Paper We often share information here about the power of print and paper. The tangible benefits of printed pieces are significant, and apply to everyone. I...What Are IRC Labels and How Will They Increase Sales?
Secret Weapon IRC Labels, Also Known as Instant Redeemable Coupons, Spur On-the-spot Sales! Simply put, Instant Redeemable Coupons or IRC labels are labels affixed to products and/or printed pieces, that customers can just peel off to grab immediate savings or take...Drop Print for Digital Communications? Consumers Say “No Thanks!”
79% of Consumers Prefer Print You’ve probably experienced it yourself. You receive an invoice from a vendor encouraging you to drop print, “Go Paperless” and consent to receiving all further communication digitally. Many businesses imply an environmental benefit to...Craft Brewers, These Hops Labels Are For You!
Craft Beer Makers, These Hops Labels Show Your Customers What You’re Made Of! It’s hard to go through a day without news in the craft brewer space; a new local microbrewery or brewpub has emerged, or an existing brewery has introduced a new beer. According to the...What Role Do Labels Play In Your Organization?
In Business Today, Labels Are More Than Logos Ask the average consumer walking through a mall or grocery store what a “label” is, and they’ll probably describe the kind you find on a jar of peanut butter or pair of jeans. That’s only logical as it would be almost...Performers Push Audiences to Unplug
Drop The Phone – Catch The Show! In several recent posts, I’ve encouraged you to “unplug” from the office, in order to help restore some balance between your working and personal lives. While I still think that’s an important step, a recent article reminded me...When Working From Home Isn’t Working
An Old Phrase Takes On A New Meaning “Working from home” used to have a very positive image. Often, it referred to a job that didn’t require the employee to come to the office each day. Sales representatives, electronic technology experts and even some executives were...Go On Vacation With Your Customers This Summer
Promotional Items Let Your Brand “Tag” Along! I’m just kidding in the headline, of course. No matter how well you get along with your clients and customers, they’d probably prefer to vacation separately! Still, chances are that a well-chosen promotional item...Fear Unplugging? This Who’s Who Might Help
Look Who’s Taking A Digital Day Off Reading my recent series on “unplugging” may have made you think something like this; sure, it sounds reasonable to me, but that doesn’t help me much if my boss doesn’t see it the same way. Just because there’s plenty of...3 Business Takeaways From New Print On Demand Paris Bookstore
Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this? A new bookstore opening? You’ve all heard the pronouncements that print is dead in one way or another. Well, the opening – or re-opening – of this print-on-demand...When Invoice Processing Goes Wrong…Your Business Pays
When Invoice Processing Goes Wrong, The Cost to Your Business is High Whether the invoice processing is completed internally or externally, you expect every invoice to be prepared, and delivered via USPS, fax or email with trackable results. If a customer calls and...5 Ways To Win With Your Next Introductory Sales Call
How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...How to Overcome Separation (From Work) Anxiety and Unplug!
When Was The Last Time YOU Unplugged? In a recent post, I talked about why it is so important to “unplug” from work; to not be available at all hours of the day and night. Evidence shows that it is necessary to cut those ties to the office, at least for a while, in...Popcorn Brain and The Importance Of Unplugging From Work – #MindfulTech
“Unplugging” Can Make You More Valuable To Your Company, Not Less Work-life balance is a topic I address fairly often. Most of us inherently accept the need for that balance, since we just naturally understand that spending time with family and friends is...Direct Mail With Video? Here’s a Marketing Approach You Have to Watch
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...How To Make Promotional Products Work for Your Target Market – Infographic
People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.
If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.
Should You Use Promotional Products as Part of Your Marketing Strategy?
The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.