Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...
Great Advice to Tip the (Sales) Scales in Your Favor Here’s a news flash: every business is in business to make money. That includes yours and ours. And the way you do that is by offering great value and service to your customers. That leads to more, and more...
“Lonely” Can Mean “Costly” to Your Company One of our major goals is to make your sales process more effective, from using promotional items smartly to having your printing needs met more efficiently through print supply chain management.I often suggest one of our...
Featured: A Strong Foundation—and a Bright Future for Michigan-Based Businesses Sometimes I have trouble holding in my pride about our company and my home state of Michigan. My company, founded by my grandfather in 1924, offers unmatched experience, technologies, and...
Will Eco branding Save Money on Printing Services? I’ve been writing about print supply chain management in recent weeks. And that’s not by accident. I think it’s one area in which we can do the most good for our clients. Our company was founded on new ways to save...
10 Blogs That Offer Valuable Supply Chain Management Advice It’s no secret that a well-designed and managed supply chain can make the difference between profitable growth and stressful uncertainty. If you’re a regular reader, you know that I frequently talk...
Find Help for Businesses Affected by Hurricane Irma Here Texas is only beginning its recovery from Hurricane Harvey. Now, Hurricane Irma has done its worst to the state of Florida. We’d like to do our best to help in any way we can. So today I’d like to point to...
Here’s How to Hire Proven Print Management Performers Last week, I talked about how you could save a great deal of money and employee time in how you manage your company’s printing needs. Rather than spending your valuable time on it, or putting it on the...
Print Management Is a Better Way to Handle Your Printing Owning or managing a business is a snap, right? Ha, I didn’t think so. Today’s competitive environment adds pressure every day. It’s more difficult than ever to keep things running properly and profitably, yet...
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
Print Supply Chain Management: An Opportunity for Profit I’ve given this post a pretty basic headline. And I’ll answer the question it asks in a moment. But first, let’s look at why people are losing money in business by failing to understand what print supply chain...
Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize...
How to Be Happy at Work? Here Are 12 Ways. “Well, I hope you’re happy.” We’re used to hearing that with a dose of sarcasm, but I really mean it. I hope you’re happy at home and at work. Today, I wanted to take a little break from the print and promotion...
Custom Product Labels Increase Sales by Drawing in Customers Most of the time, I talk about how your business can increase efficiency, reduce costs and get more sales. Usually, I talk about technologies like online portals for sourcing and procurement of printing and...
Is Your Business Using Today’s Technology To Meet Your Printing Needs? Most of us probably think of Uber as a forward-thinking company. It not only pioneered a popular ride-sharing service, but has invested heavily into self-driving cars. But Uber is apparently...
6 Ways to Increase Efficiency in the Workplace from Sleep to Supply Chain Management There’s nothing wrong with summer hours and a more casual atmosphere. But summer might be the perfect time to try out a few of these ideas on making the time you do spend at the...
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
