Don’t Let It Be a Chore – Make It Easy and Fun It’s funny how something that should be simple and enjoyable can become so stressful. When the end of the year holidays come around, you want to recognize and thank people that have meant a lot to you and your...
Here’s How to Create Sales Opportunities with Promotional Products You wrestle with many important business decisions but often the task of choosing promotional giveaways for trade shows, golf outings, sales calls and company events and initiatives gets handed...
Printed Marketing Stands Out Celebrate a birthday lately? If so, you probably got a number of emails and Facebook messages, most of which contained the “default” applicable words “Happy Birthday.” It’s nice that people expressed their good wishes, certainly, and you...
How to Get Appointments with Prospects Almost every business depends on effective selling. I know ours does, and ditto for most of the people I talk to. And in selling, there’s no substitute for talking to potential customers face to face. But that’s no easy thing to...
Why Not Just Try a Letter? When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? The results are in and as I recently told you, Direct Mail works, but why not just try a letter? Letters...
When you think about marketing that packs a punch, your thoughts most likely turn to the list, the pitch, and the incentives. But when it comes to the design, how much thought do you put into your images and the color of your graphics? As long as they look good, is...
Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...
Coming in at the number 4 spot for our most popular blog posts on theSuperior Business Solutions Business Blog from 2014, comes How to Increase Sales? 3 Ways to Work Smarter Not Harder. Enjoy the recap and stay tuned for the rest of the month’s countdown of our top 5...
Promotional Products: A Swift Way To Stand Out If you want people to quickly discover your brand, there’s no better way to do that than with promotional products. Not only does it create brand advocacy that can lead to loyalty, it maneuvers your brand’s name and logo...
If You Think You Can’t Get More Time in Your Workday…Meet Superior Business Solutions My family started Superior Business Solutions 90 years ago for a reason…to make time in the workday to increase sales. Founded in 1924 by my Grandfather Robert...
Calling prospects is a marketing strategy that will always be around because of its effectiveness. There are several strategies you can use to increase cold prospect penetration, and accelerate their interest in both taking your call and spending time talking to you....
What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...
It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the database work for you. The secret is in the Web portal where your content, your templates,...
Is your marketing funny? Maybe it should be. (At least sometimes.) Humor is a great way to differentiate your product or service, making your message memorable and increasing your visibility. At the same time, you must balance humor with marketing information....
Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...
Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned...
One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...
Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...
Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
