Want to Increase Marketing Response Rates by 30% or More?

   Use Data to Open Doors With Personalized URLs We hear plenty these days about the value of “relationships” with our customers. And that certainly makes sense to me. We try to make every marketing effort unique for our customers, but it’s difficult to make any...

5 Tips for Dealing With Difficult Co-workers – #THRIVE15

  Working It Out At Work Perhaps you’ve noticed that people come in all different types and some of those types can be pretty hard to get along with. Whether it’s in the grocery store or during rush hour on the highway there are people who seem to just have a...

Paper Wins This “Screen Test”…What This Means For Marketing

More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.

How to Create Sales Opportunities with Promotional Products

Here’s How to Create Sales Opportunities with Promotional Products You wrestle with many important business decisions but often the task of choosing  promotional giveaways for trade shows, golf outings, sales calls and company events and initiatives gets handed...

Make GoToPrint Your Overnight “Go-To” Printer…It Could Save a Sale

I’m willing to bet that every person reading this post has had an experience something like this. You worked for a week preparing an important presentation to win a new piece of business. You did your homework, you put in the hours, and you had things ready in plenty of time.

Study Shows Direct Mail Marketing Can Grab and Hold Attention

Printed Marketing Stands Out Celebrate a birthday lately? If so, you probably got a number of emails and Facebook messages, most of which contained the “default” applicable words “Happy Birthday.”  It’s nice that people expressed their good wishes, certainly, and you...

Look Alive! Print Sure Does

Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.