Feb 16, 2016
Last week, I shared some results from a survey conducted by the Advertising Specialty Institute (ASI). First, I was proud to report the results showed that promotional products work so well and are the favorite form of advertising by almost all respondents to the survey. Then, I went into a little more detail about which promotional products had the most influence in creating a positive impression of the advertiser providing them.
I also promised to share a little more information this week about which promotional products are the preferred ones among people who live where you live and do business. Well, here’s graphic that tells the story pretty well. Here in Michigan where our corporate office is located, drinkware seems to be the most powerful at influencing opinions about the advertiser. In other states, other items top the list.
Feb 11, 2016
In a post earlier this week I wrote about the rather amazing effectiveness of promotional products. The information, from a survey conducted by the Advertising Specialty Institute (ASI), showed that promotional products are the most highly regarded form of advertising, with every adult age group under age 55 saying that they “liked it best” when compared to newspapers, radio, television, Internet and mobile advertising.
Feb 9, 2016
Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a portable power unit for your phone or other electronic gear that you use frequently. If you’re reading this at home in the evening or on the weekend, there’s also a pretty good chance you’re wearing a promotional item like a T-shirt from an event or promotion, or a hat you received from some product or store happy to have your business.
Okay, now try to remember an ad or television commercial, billboard or ad on a website you noticed back on the same day you received that promotional item? Good luck with that one.
Feb 4, 2016
Over the next couple of months, I’m going to be talking periodically about how the things we do here at Superior Business Solutions in order to maintain ISO standards have a direct impact on you and your business. Each post will feature one of the key content areas listed in the requirements for certification.
Today, I’d like to focus on what ISO standards call a “process approach” to conducting your business.
Jan 28, 2016
It seems sometimes many think there is a silver bullet to getting new sales. I get asked all the time about how to increase sales. And while here at Superior we focus on the process to save our clients time and money, our print supply chain technology and promotional product management systems will also increase sales.
But today, I’d like to talk about personal selling success. And I believe it’s as true these days as it was in those “good old” days: successful selling is less about the act of selling and more about building relationships, offering solutions to make your clients lives less complicated and doing the hard work people don’t see.
Often, as we see those around us having success in increasing sales, we fall for the “iceberg” illusion in the attached image. We see those people who get lots of sales as “natural born salespeople” who successfully increase sales through some secret sauce that is beyond our reach. Not True!
Jan 26, 2016
We have partnered with Orgatex, the leader in innovative and effective LEAN visual management tools and material flow solutions for manufacturing and service organizations applying Lean principles and processes. Orgatex and Superior Business Somutions can make your work day easier and more efficient by providing you with durable and innovative visual management tools for implementation of 5S methodology and optimization of LEAN processes.
