What Are The Benefits To Using IRC Labels? Last week, I gave you some basic information about Instant Redeemable Coupon (IRC) labels. There’s a reason you see more and more of them today while shopping, or even browsing your favorite newspaper or magazine. Actually,...
More Evidence Digital Alone Doesn’t Get It Done. Today More Than Ever, We All Need The Power of Print and Paper We often share information here about the power of print and paper. The tangible benefits of printed pieces are significant, and apply to everyone. I...
Secret Weapon IRC Labels, Also Known as Instant Redeemable Coupons, Spur On-the-spot Sales! Simply put, Instant Redeemable Coupons or IRC labels are labels affixed to products and/or printed pieces, that customers can just peel off to grab immediate savings or take...
79% of Consumers Prefer Print You’ve probably experienced it yourself. You receive an invoice from a vendor encouraging you to drop print, “Go Paperless” and consent to receiving all further communication digitally. Many businesses imply an environmental benefit to...
Craft Beer Makers, These Hops Labels Show Your Customers What You’re Made Of! It’s hard to go through a day without news in the craft brewer space; a new local microbrewery or brewpub has emerged, or an existing brewery has introduced a new beer. According to the...
In Business Today, Labels Are More Than Logos Ask the average consumer walking through a mall or grocery store what a “label” is, and they’ll probably describe the kind you find on a jar of peanut butter or pair of jeans. That’s only logical as it would be almost...
Drop The Phone – Catch The Show! In several recent posts, I’ve encouraged you to “unplug” from the office, in order to help restore some balance between your working and personal lives. While I still think that’s an important step, a recent article reminded me...
An Old Phrase Takes On A New Meaning “Working from home” used to have a very positive image. Often, it referred to a job that didn’t require the employee to come to the office each day. Sales representatives, electronic technology experts and even some executives were...
Promotional Items Let Your Brand “Tag” Along! I’m just kidding in the headline, of course. No matter how well you get along with your clients and customers, they’d probably prefer to vacation separately! Still, chances are that a well-chosen promotional item...
Look Who’s Taking A Digital Day Off Reading my recent series on “unplugging” may have made you think something like this; sure, it sounds reasonable to me, but that doesn’t help me much if my boss doesn’t see it the same way. Just because there’s plenty of...
