Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...
PTI Compliant Labels Enhance Food Security for The Ones You Love Remember when you were a kid, and your mom saw you put something in your mouth. “Eww, don’t,” she’d say. “You don’t know where that’s been.” Well, we’re rapidly approaching a time when you will know...
You Need A Custom PTI Label Solution That Sticks In Challenging Conditions The Produce Traceability Initiative (PTI) is a relatively new development for the food industry; it has added incredible accountability to the process of growing, picking, packing, labeling and...
Want to Increase Sales and Reduce Retail Losses? IRC Labels Do It All! IRC labels have been a pretty popular topic in marketing and sales circles lately. One big reason, as I mentioned last week, is that they have the highest redemption rate of all types of coupons....
IRC Labels Mean On-the-spot Savings and a Win for New Customers and Your Business! We’re not just business people; we’re consumers, too just like you. I would imagine that most of us can appreciate the impact an Instant Redeemable Coupon or IRC labels can have on us...
Supply Chain Technology Shake-ups Ahead! We’ve discussed supply chain management quite a bit in this space, and for good reason. New supply chain technology shake-ups have already made a dramatic difference in the way companies across many industries address their...
New Reader’s Digest Survey Shows Which Brands Consumers Trust The Most Walk down your average supermarket aisle, and you’ll see hundreds, even thousands of brands. Often, you’ll see plenty of familiar names in the same category, and you might think most...
5 Lessons We Learned About Business from Mr. Palmer Recently, I was saddened to hear of the passing of Arnold Palmer. While the golf world certainly lost an iconic figure, there are few among us, golfers or not, who didn’t feel somehow fond of Arnie. He won his last...
Want to Get Noticed with Corporate Gifts this Holiday Season? Better Get Busy! Most of us love to complain about how early retail stores start their seasonal promotions. It seems like Halloween candy replaces school supplies on about September 1, and the decorations...
Is One-Off Printing Costing Your Business? It’s bad enough that one-off printing projects call to mind that “reinventing the wheel” cliche, but it’s worse when you consider who has to do it. A stand-alone project usually means that someone who...
