Think Millennials Don’t Like Print? Think Again

Think Millennials Don’t Like Print? Think Again

Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
Sales Enablement Tools That Increase Sales and Save Time

Sales Enablement Tools That Increase Sales and Save Time

Sales Enablement Tools That Increase Success for Your Sales Team Sales don’t just happen because you are in the right place at the right time. They happen because smart sales managers and teams see a sale as the successful conclusion to a process, and the start to a...
6 Ways to Make Promotional Items Work for Your Brand

6 Ways to Make Promotional Items Work for Your Brand

Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts whether or not they really work. From my experience, the answer to that last question is an easy “yes”—but only...
Turning Consumer Trends Into Sales Tips. Part 6 of 6: Community

Turning Consumer Trends Into Sales Tips. Part 6 of 6: Community

Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...
Turning Consumer Trends Into Sales Tips. Part 5 of 6: Parenting

Turning Consumer Trends Into Sales Tips. Part 5 of 6: Parenting

Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...
Turning Consumer Trends Into Sales Tips. Part 4 of 6: Change

Turning Consumer Trends Into Sales Tips. Part 4 of 6: Change

Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...
Turning Consumer Trends Into Sales Tips. Part 3 of 6: Tech

Turning Consumer Trends Into Sales Tips. Part 3 of 6: Tech

Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Turning Consumer Trends Into Sales Tips. Part 2 of 6: Too Many Choices

Turning Consumer Trends Into Sales Tips. Part 2 of 6: Too Many Choices

Sales Tips to Turn “Tryers” Faced with Too Many Choices Into Buyers In this series, I look at consumer trends for 2017 identified in a document recently released by Ford Motor Company, that I discussed in a recent post. Sheryl Connelly, Global Consumer Trends and...