When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising. And that’s not just a...
Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...
MLive Highlights $5B in Contracts from MEDC and Pure Michigan Business Connect Matchmaking Summits Running a business presents many challenges, no matter where you are. Getting new clients and customers is never easy—but absolutely essential if the business is to...
Quiet Time Isn’t a Luxury – It’s a Valuable Tool In a post last week, I talked about the importance of “quiet times” in your day to help make you more creative and productive. An article in the Harvard Business Review laid out several scientific...
Quiet Your Mind and Your Environment for Success We all deal with constant “noise” in today’s world. Physical sounds are certainly part of it. A guy roars down your street on his modified-exhaust motorcycle, the constant backdrop of blaring televisions at every...
West Michigan Business Is Ready For Its Closeup On Monday morning I appeared as a guest on a popular local morning television show. It’s a “magazine” format show called eightWest on WOOD-TV Channel 8, here in West Michigan. Two other guests joined me...
Spend Less, Get More in Printing and Promotional Items My grandfather started Superior Business Solutions in 1924. After almost 100 years in the print and promotional products business, we know a thing or two about staying ahead of the game. If you own or manage a...
How Will You Spend the Time Managed Print Services Will Save You In Your Workday? Okay, I won’t deny it. This post is aimed at getting you to do something. But honestly, it’s just as much about what you ought to stop doing. That is, wasting costly amounts of time and...
You Won’t Get Their Business If You Don’t Get Their Attention with Promotional Marketing Items! Running an auto dealership is no small undertaking. It requires complex planning and financial acumen, as well as a great understanding of what customers are seeking. But...
