How Do Consumers React to Promotional Items?
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Will Promotional Items Resonate with Your Customers and Prospects?
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
What is Consumer Recall of Promotional Items?
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
What Is The Reach of Promotional Items?
It’s no reach to think that promotional items with a company logo or brand on it is one of the best ways to reach your target audience with the longest staying power of any marketing buy. Find out all the reasons why promotional products should be part of your strategy.
Does Advertising With Promotional Items Work?
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
What Is Print Supply Chain Management?
Print Supply Chain Management: An Opportunity for Profit I’ve given this post a pretty basic headline. And I’ll answer the question it asks in a moment. But first, let’s look at why people are losing money in business by failing to understand what print supply chain...
Print-On-Demand Solution Saves State Agency Nearly $1 Million
Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize...
How to Be Happy at Work
How to Be Happy at Work? Here Are 12 Ways. “Well, I hope you’re happy.” We’re used to hearing that with a dose of sarcasm, but I really mean it. I hope you’re happy at home and at work. Today, I wanted to take a little break from the print and promotion...