Remember Them with These Promotional Gifts—and They’ll Remember You. It’s not too early to think about how you’re going to recognize your best partners and customers during the holiday season. Think about how important they are to your success. It just makes little...
Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...
Here’s a Fresh Crop of Business and Relationship-Builders This week, I’ve been talking about how promotional products can help build a business in different industries. Today, let’s talk about produce marketing. It’s another industry where you are only as good...
Helping Companies in the Floral Industry Grow a Bunch Marketers in the floral industry know that business grows on relationships and being “top of mind”. When a need arises from a current or potential client, your name needs to be the one they think of. One of the...
Promotional Marketing Tools That Get Your Brand Noticed Promotional marketing influences people. And it’s hard to imagine an industry that touches more people. Society is fed by those involved in the food and beverage industry. That includes the farmers, workers and...
Great Advice to Tip the (Sales) Scales in Your Favor Here’s a news flash: every business is in business to make money. That includes yours and ours. And the way you do that is by offering great value and service to your customers. That leads to more, and more...
“Lonely” Can Mean “Costly” to Your Company One of our major goals is to make your sales process more effective, from using promotional items smartly to having your printing needs met more efficiently through print supply chain management.I often suggest one of our...
Featured: A Strong Foundation—and a Bright Future for Michigan-Based Businesses Sometimes I have trouble holding in my pride about our company and my home state of Michigan. My company, founded by my grandfather in 1924, offers unmatched experience, technologies, and...
Is Your Print Supply Chain Managing YOU? “We figure out how to print things when we need to.” Not an uncommon attitude, and at face value it seems to make sense. But when I hear it from business owners or managers, it means they are probably spending a lot more time...
Will Eco branding Save Money on Printing Services? I’ve been writing about print supply chain management in recent weeks. And that’s not by accident. I think it’s one area in which we can do the most good for our clients. Our company was founded on new ways to save...
