Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Take Note: Handwritten Notes Work Best. Want to Remember It? Write It, Don’t Type It I find this very interesting, and maybe you will, too. But just this week I noticed still another article talking about the downside of taking notes by computer instead of taking...
Are You Looking for Success In All The Wrong Places? Making a business thrive is 80% psychology and 20% strategy. That’s one thing I’ve learned from a program I recently completed. It’s called Mind Hack, developed by David Bayer. And I’d encourage you to learn a...
Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...
Is Vistaprint or Walmart Right for YOUR Promotional Product Needs? Promotional products are excellent marketing tools that offer great ROI and work to build your business. You’ve read my posts singing their praises. After all, they are the most effective forms of...
A Smarter, Less Stressful Approach to Printing Needs Control freak? If you manage a small or mid-sized business or play a key role in a larger one, you may feel you have to be these days. For many of us, the ever-faster pace of business today gives us the feeling that...
Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary—reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...
Custom Pens Get Results. And Right Now You Can Get Them Faster. This post is about all about custom pens, so let’s get to the point. First, custom pens are an excellent promotional item to hand out at this time of year. Second, our special November offer means...
Here’s To a Creative and Compelling New Year’s Idea! People love welcoming in the new year. But this New Year’s Eve, the ball-drop may not be the only thing commanding your guests’ attention. When it’s time to hand around those festive bottles of fine...
How to Make a Custom Branded Calendar That Works for Your Business AND Your Customers and Prospects Custom branded calendars remain one of the most popular promotional gifts a business can distribute to customers and prospects. The more pressed and over-scheduled our...
