Hours Are Assets – Spend Them Wisely It’s a brand-new year. But unfortunately, one thing hasn’t changed. You (and your business) are still pressed for time. At last check, there are still only 24 hours in a day, seven days in a week, and, well, you get the idea....
Print Is Not Only Stirring But Stirring Up Sales I almost have to laugh whenever this comes up…but it still comes up! Critics, most working far outside their area of expertise, see all the hype about digital this and digital that. They read another article about...
Revolutionary Thought: Treat Your Customers Like People Early in each new year, bloggers and influencers attempted to identify trends that are going to be big as the year unfolds. This year, I did a little digging to see what trends people were talking about in the...
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
Marketing Enablement Tools for Stronger Sales: Part 6 of 7 Let’s get this new year rolling by returning to our series assessing the value of different marketing enablement services. Today’s post focuses on a tool that certainly isn’t new. But it’s one that can...
Ultra Violet Represents ‘Hue-mongous’ Possibilities Hello again, and Happy New Year, everyone! On Thursday, I’ll resume our series on assessing the benefits of various marketing enablement tools. But I thought I’d add a little color to this first post of 2018 by...
Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....
Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...
