The Secret Sauce To Making Your Brand Memorable at Trade Shows

The Secret Sauce To Making Your Brand Memorable at Trade Shows

Make YOUR Booth the One They Remember “Hi, nice talking with you. Got a card?” My “tour” of promotional marketing program opportunities visits an old friend today: trade shows. Trade shows can be interesting, but they can also be a bit depressing. You try to meet as...
Promotional Marketing Helps Your Direct Mail DO More

Promotional Marketing Helps Your Direct Mail DO More

Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Power Up Your Brand Campaigns with Promotional Marketing Items

Power Up Your Brand Campaigns with Promotional Marketing Items

Get the Best Results from The Best-Loved Advertising Channel On Tuesday, I presented a pretty strong case for using promotional products in your marketing program. The research was hard to ignore, unless you want to ignore your customers, too. Consumers like receiving...
10 Promotional Marketing Programs Your Brand May Be Missing?

10 Promotional Marketing Programs Your Brand May Be Missing?

What are the 10 Promotional Marketing Programs Your Brand May Be Missing? In this first post in our series, find out about how a custom company store for promotional products can lead the way for many of your marketing programs.

3 Print and Paper Myths That Could Be Messing with Your Business

3 Print and Paper Myths That Could Be Messing with Your Business

Don’t Let These Myths Lead You into Business Missteps If you run a business, you face plenty of obstacles: costs, competition, and staffing issues to name a few. And that’s fair; marketplace realities (and how you respond to them) dictate the success of any business....