How to ACE Your Direct Mail Effort

How to ACE Your Direct Mail Effort

Smart Sending = Wise Spending On Tuesday, I wrote about the lack of results in direct mail marketing that some companies report from their efforts. When I hear that, I can be pretty sure of one thing. Chances are, the direct mail “didn’t work” because the company...
How to Waste Your Direct Mail Effort

How to Waste Your Direct Mail Effort

Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.”  There are plenty of direct mail success stories. But there are perhaps even more cases in...
Making Promotional Marketing Programs Work Better

Making Promotional Marketing Programs Work Better

A promotional product management plan with our custom online company store called Corporate Kiosk™, is an advanced e-procurement technology solution and fulfillment platform that allows you to make all critical decisions about promotional items in advance.

Think “Cash is King?” Not For Sales Incentives

Think “Cash is King?” Not For Sales Incentives

Promotional Products Can Be Better Motivators Let’s continue our series on promotional marketing programs that could provide big returns for your business. But today, I’m going to surprise you a little bit. And, just maybe, change your thinking. Successful salespeople...
Golf Outings: A Stroke of Genius for Promotional Marketing

Golf Outings: A Stroke of Genius for Promotional Marketing

Name and Claim Outings and Events with Promotional Products There are plenty of places that promotional products make very good sense. That’s the whole reason for our current series on promotional marketing programs for your business. But today, I’d like to focus on...
Are You Ashamed of Your Business?

Are You Ashamed of Your Business?

Is Your Promotional Marketing Hiding Behind Name Brands and Just Plain Hiding YOURS? Today, I’m posting another installment in a series on the valuable promotional marketing programs your business might be missing. And this one starts with a pretty tough question for...
Increasing Loyalty and Sales in Current Customers. How Can It Be Done?

Increasing Loyalty and Sales in Current Customers. How Can It Be Done?

Promotional Marketing Turns Good Customers into Better Ones Hope you had a great Labor Day. But it’s time for me to get back to what truly is a “labor of love”–helping make your business more successful. Today we continue our current series on promotional...
Launch New Products Higher with Promotional Marketing

Launch New Products Higher with Promotional Marketing

How Great Ideas Get Carried Away Today, we continue our series on the valuable promotional marketing programs you might be missing out on. But this time I’d like to add something new: your new product. And I’m not only talking about cutting-edge products from the...